How The American Dream Impacts Marketing & Fundraising
The DMAW Annual Meeting kicked off with an overview of the 2015 efforts and accomplishments. Thanks to the help of the volunteers, members and the DMAW board, the organization is stronger than ever. We are looking forward to 2016 with more lunch and learns, member appreciation events, and the 2016 Bridge Conference, with an appropriate…
Read MoreDirect Marketing 101: Database, Online Marketing, and Telefundraising
Part three of a new blog series. Fundraising is a major facet to the Direct Marketing world. Whether you work in-house or at an agency, it is crucial to understand the techniques and strategies in order to create a successful campaign. In our third and final blog post on DMAW’s DM 101 workshop, learn from…
Read MoreDirect Marketing 101: Data
Part two of a new blog series. In Direct Marketing, data plays a crucial component to measuring the success of a campaign. How is it collected? Processed? Received? Our data helps garner our results and tells us what worked, what didn’t work, and what we can do next to improve on the next campaign. In…
Read MoreThe Skinny on DM101 – The Basics: A Participant’s View
On March 2, I had the pleasure of attending DMAW’s DM 101 Course – The Basics. It was a wonderful event and like most ideal association communities, DMAW provides an excellent full day introductory seminar that has become the standard for bringing industry newbies, mostly 1-4 years in their careers, up to speed. Held…
Read MoreDirect Marketing 101: Creative, Lists, and Production
Part one of a new blog series. If you missed the sold out DM 101 workshop on March 2, 2016 below you will find some important key takeaways you need to consider for a successful direct marketing program! So what were some of the key takeaways from industry leaders at the DM 101 workshop? Kerri…
Read MoreThe Overachiever’s Guide to Year-End Fundraising
Many charities receive more than forty percent of their annual revenue during the year-end fundraising season. Despite their best intentions, many also wait until late in the year to formulate and initiate their year-end strategies. But some fundraisers achieve astounding results without looking at a single word of copy over Thanksgiving dinner! Who are these…
Read MoreUSPS Promotion Programs for 2016
Excerpts quoted from the Rapid Information Bulletin Board System (RIBBS) website. In late 2015 the United States Postal Service (USPS) filed a proposal with the Postal Regulatory Commission (PRC) for approval of five promotional programs aimed at increasing mail volumes by offering incentives to mailers. Recently approved by the PRC the five promotions for the…
Read MoreAre We Losing Our Visionaries?
I had the distinct honor and privilege to know and work with two icons in our industry who have recently passed away… On November 20, 2015, Austin Kiplinger, who led Kiplinger Washington Editors, business and economic forecasting publications for more than three decades, and an expert in direct response, lost his battle with cancer. Over…
Read MoreThe Best of Direct 2015 Awards Ceremony & Holiday Party
Tis the season – to celebrate with friends, drink and be jolly, and most importantly attend the Best of Direct 2015 Awards Ceremony and Holiday Party. On December 3, 2015, hundreds of direct marketing professionals gathered at the National Press Club to celebrate the holiday season, and to honor achievement within the industry. For the…
Read MoreAre You Leaving Money On The Table For Your Sustainer Program?
Telemarketing – It is the channel that sometimes just the thought of proposing can leave you wondering how many objections you’ll have to overcome. The September 17th Lunch and Learn “Leverage Telemarketing to Fuel Sustainer Growth and Revenue” presentation given by Molly Barker, Director of Marketing for Hillary for America and Meg Kross Lee, Vice…
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