Will postage rates go up in 2015?
Submitted by Darin Marks, Resource Director, Production Solutions This year, the mailing industry had to bare an outrageous postage increase of close to 6%; which consisted of a 1.7% CPI increase and a 4.3% exigent surcharge. Fortunately for the industry, the USPS must follow strict regulations when filing for rate increases. Unless congress passes new…
Read MoreC’mon, Get [App] Happy
by Meg Mader A whopping 70 percent of people today have mobile applications. That’s not surprising, considering the mobile trend and the overwhelming number of apps on the market — and Apple’s catchy slogan, “There’s an app for that,” holds true in pretty much any situation! So, if the majority of our population has apps, why…
Read MoreLADIES AND GENTLEMEN… START YOUR YEAR ENDS
By Allyson Bullian Last month, Collin Ward from Newport Creative, Heather Marsh from ABD Direct & Amy Barriale from African Wildlife Foundation (AWF) presented Year End Strategies at the monthly DMAW Lunch and Learn. And no, it’s not too early to start planning! Collin kicked things off by discussing the importance of year end and…
Read MoreSAVING THE DATA: A Bazaar Concept?
By Michael J. Koziarski II, Account Associate, NOVA List DMAW’s annual List Bazaar was held in June at the Gannett Conference Center in Tyson’s Corner, VA. As a seasoned veteran, having had 3 whole weeks of experience, it was my first time attending this event and I found it both engaging and surprisingly entertaining. The…
Read MoreBeing Recognized by DMAW
By Hal Malchow Direct Marketing is a magical profession, a beautiful blend of the science and art. My firms were always known for winning creative awards but what made me most proud was bringing science to the process and being the first firm to model and mail voter lists on a large scale. The lessons…
Read MoreDMAW P&L Alert – Important July 1, 2014 Deadline Looming
Most charities in the United States market mainly to U.S. Citizens resident in the 50 states. But our national borders are more porous than one might first suspect. No, this isn’t a reference to immigration but rather to marketing. For example, what regulations and laws apply when you send an e-mail message to a prospective…
Read MoreTOP THREE LIST – What Are the Top 3 (plus!) Regulatory Issues You See Facing the Nonprofit Community Right Now?
Submitted by Geoff Peters, CEO, CDR Fundraising Group A group of state regulators, attorneys specializing in regulation of nonprofits and fundraisers, and those who have been active in nonprofit regulatory affairs were asked what they feel are the top three regulatory issues facing the nonprofit community. Here are their responses, combined and edited for clarity.…
Read MoreWhat’s Affecting Your In-Home Dates?
Submitted by Darin Marks, Senior Resource Manager, Production Solutions Just days after the Postal Regulatory Commission (PRC) approved the significant increase in postage rate for 2014, the United States Postal Service (USPS) filed a Load Leveling request. The proposal recommended adding one day to the delivery service standards for standard mail entering Sectional Center Facilities…
Read MoreDon’t Test This … Test That!
by Stephen Godbout Just as last week’s torrential rains gave way to brilliant sunshine, Tiffany Neill of Lautman Maska Neill & Company broke through the morning clouds with none other than Tom Gaffny, copywriter and consultant extraordinaire for DMAW’s first Wake Up and Learn of the year. It was a who’s who of direct marketing…
Read MoreGovernor exceeds authority by promulgating executive order placing salary caps on nonprofit organizations
New York State Justice Thomas Feinman has rejected New York Governor Andrew Cuomo’s executive regulation issued by the New York Department of Health on use of funds and executive salary caps in certain nonprofit organizations. The judge stated that Gov. Cuomo exceeded his authority when he enacted the executive order that launched the regulations. The…
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