5 Takeaways from DMAW Digital Day
By Angela Stoutenburgh This October I attended DMAW’s Digital Day Forum; to borrow from Cass Bailer of Slice Communications, the experience was different. If you have been around long enough you see the same faces and memorize the talking points. But while I saw some friendly faces this year, Digital Day was full of fresh ideas…
Read MoreGiving Thanks — For Elections
Thanks to the current elections, legislators have most recently had their attention turned to the polls rather than moving forward any new legislation on fundraising. Nothing new to report.
Read MoreGiving Thanks for No January Postal Rate Increase
Information extracted from the Mailers’ Technical Advisory Committee (MTAC), ADRFCO notes and other sources Exigent Surcharge Update The Postal Regulatory Commission (PRC) has denied the Postal Service’s request to make the Exigent increase of 4.3% permanent. The original purpose of the exigent increase was for the Postal Service to recoup their losses from the Great…
Read MoreGetting More than Your Fair Share of $59 Trillion in Gifts Coming Down the Line
That’s what everyone who attended DMAW’s engaging breakfast seminar: Building Fiercely Loyal Donors learned from Marti Campbell, President and Relationship Building/Leadership Expert at Prize Inside and Kathy Swayze, CFRE, President & Creative Director at Impact Communications. You learned in DM 101 that loyal donors are your best donors. They’re also the most likely to make…
Read MoreDMAW Digital Day Forum – You Can’t Afford to Miss This
by Brenna Holmes Digital-based media is the fastest growing medium – just think of all the screens we interact with each day! And if your organization isn’t proactively weaving its many facets (it’s soooo much more than email…) into your marketing and fundraising mix, you are missing the boat – and leaving tons of money on…
Read MoreDMAW Member Appreciation Happy Hour & Trivia Quiz
by Elise Buck What’s so special about October 15th? Some very important people were born on that day and it also happens to be when the DMAW is ripping the roof off of its annual Member Appreciation Happy Hour. But getting back to those important people for a moment, can you name the following people without…
Read MoreFlorida is in the News (again!) – Both Good and Bad
Submitted by Geoff Peters, General Counsel, American Charities for Reasonable Fundraising Regulation Good News First – it seems that Florida Department of Agriculture, Division of Consumer Services that manages Florida’s charitable regulation process is interested in following the legal precedent set by American Charities for Reasonable Fundraising Regulation in its 11th Circuit Court of Appeals…
Read MoreEnsuring Your Design/Format is USPS Compliant
Submitted by Darin Marks, Resource Director, Production Solutions Despite a recent Domestic Mail Manual (DMM) consolidation and restructuring, the Postal Service does in fact recognize its many antiquated and incoherent rules that are often difficult to discern. For that reason, the Mailpiece Design Analyst (MDA) position/department was developed several years ago to serve as a…
Read MoreFederal Initiatives: Friend or Foe
Submitted by Geoff Peters, General Counsel, American Charities for Reasonable Fundraising Regulation Often in this space we spend time discussing federal initiatives that might limit the abilities of charities to do their work effectively. But much of regulation is at the state level, and it doesn’t always directly involve fundraising. For example, in many states…
Read MorePostal Service Counting on You to Make Mistakes
Recently, I read an article by Dave Lewis of PROLIST about the USPS Move Update instituting an important change. Mailing lists have been required to be kept up-to-date but the USPS tolerated a 30% error rate. Effect October 2014, that tolerance rate is being dropped to .08%! If a mailer doesn’t meet this updated standard,…
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