DMAW Monthly Luncheon
Lunch & Learn – Unexpected Lessons: What We can Learn from our Fundraising Colleagues Worldwide
Download the November Lunch & Learn presentation by Jennie Thompson, Managing Director, Development, Planned Parenthood Federation of America. (Please note the embedded presentation videos are currently not available within the downloadable file. To view the videos, please view them separately online: Air Orchestra, BUND Tree Concert, and Pills that kill other people’s pain.) If you have…
Read MoreCan You R.E.L.A.T.E?
During the DMAW luncheon on October 17th, we joined the world of “Listen Up Español!” Randall Anderson “delivered awesomeness” with tips and lessons on how to engage the Hispanic market. According to the Nielsen report, Hispanics account for $1.2 trillion dollars per year in buying power, we better start paying more attention to this fast…
Read MoreSecret’s in the Sauce
By: Stephen Godbout You’ve probably heard that phrase before, but now the secret is out. The lovely and talented Carol Ann Faber spilled the beans at DMAW’s Lunch & Learn last Thursday with a spectacular presentation on content marketing: The Secret Sauce of Content Marketing (Turning Prospects into Members, Donors & Customers). But in case…
Read MoreLet’s Geek Out Over Data!
by Gay Bitter I am a self-professed data geek, so Angela Struebing’s presentation on Multichannel Attribution at the August DMAW Lunch and Learn was right up my alley. Calculators were not provided but there was plenty of math during this great presentation! So, what is multichannel attribution and why does it matter? This methodology provides…
Read MoreMail is not dead, but we must innovate and diversify to stay relevant!
USPS New Products and Innovations Executive Enlightens DMAW Lunch and Learn Attendees about Increasing the Long-term Value of Mail by Leveraging New Technology At the June 20 DMAW Lunch and Learn, Gary Reblin, the United States Postal Service’s Vice President of New Products and Innovations, strongly advised that organizations need to be innovative in order…
Read MoreDrunk Donating: The Greatest Test of All
Just when you thought you’d heard it all in marketing, the DMAW Monthly Lunch and Learn series brings the discourse to a new level. Cathy Finney of The Wilderness Society and Heather Marsh of A.B. Data brought their combined more than 25 years of experience in direct marketing to a full room of DMAW members…
Read MoreDMAW November Luncheon Blog
By Amy Sukol Everything old is new again. That was the important message that Annie Hughes, President of Type A Strategies, shared at the November DMAW Luncheon , Smart Copywriting = Success. Despite the fact that the world of communication has changed radically in the last 10 years, the basics of excellent fundraising communication remain…
Read MoreGuest Blog: Social Media: It’s Not Just About FB and Twitter
By Sue Marchese, Director of Business Development, Production Solutions Senior Strategist of Social Media at Living Social, Jason Peck ironically thought back in 2007 that “Twitter is for stalkers, thieves and jealous girlfriends.” Fast forwarding to Jason’s presentation at the DMAW’s October Lunch & Learn, Jason now not only embraces Twitter today, but he encourages…
Read MoreDriving Digital Marketing Success with Google Analytics
Ready Set Rocket: any luncheon speaker from an agency like that is bound to create a little fun (and perhaps impart some something meaningful along the way)! The topic at the July 19th Lunch & Learn was Marketing Metrics, certainly the focus of marketers everywhere, and in this case, a focus on Google Analytics. Jonathan Lawoyin…
Read MoreYou’ve Got Data and the Message. Vehicle Delivery Needed.
“Ha! You’ve got to be kidding. You can barely walk the dog without getting winded and you think you can run a 10 K….” My inner struggle begins with a glance at a piece of mail. “Sure you used to play baseball back in the day but that was when you had a sliver of…
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