Marketing, Direct Marketing, Social Media, List Acquisition, Print, Print Management, Digital,
Are Your Emails “Good Enough” For Mobile?
By Jennifer Newell, Digital Services Manager, Production Solutions/PS Digital Last week I attended the DMAW’s Digital Day Forum and came away with a lot of great takeaways. But one of the sessions that stood out to me most was Making Your Emails Mobile Friendly, presented by Dan Caro, Director, Online Marketing Operations at Whereoware. Did…
Read MoreSecret’s in the Sauce
By: Stephen Godbout You’ve probably heard that phrase before, but now the secret is out. The lovely and talented Carol Ann Faber spilled the beans at DMAW’s Lunch & Learn last Thursday with a spectacular presentation on content marketing: The Secret Sauce of Content Marketing (Turning Prospects into Members, Donors & Customers). But in case…
Read MoreThink your marketing efforts are ahead of the curve? Think again.
By Danielle Hart Just as organizations are catching up with content marketing and big data, there’s a new wave of technology being ushered in at an incredibly fast and overwhelming rate. And contrary to popular belief, marketers are not prepared. “The most exciting thing about the future is that no matter what, history matters, and…
Read MoreLet’s Geek Out Over Data!
by Gay Bitter I am a self-professed data geek, so Angela Struebing’s presentation on Multichannel Attribution at the August DMAW Lunch and Learn was right up my alley. Calculators were not provided but there was plenty of math during this great presentation! So, what is multichannel attribution and why does it matter? This methodology provides…
Read MoreChristmas in July? Not Quite, but Close…
by Heather Marsh It may only be August, but if you haven’t yet started planning for the year-end giving season, now’s the time! You may think you have plenty of time to put together your year-end campaigns, but before you know it, we’ll all be bundled up, eating turkey and missing the warm weather. Don’t get…
Read MoreMail is not dead, but we must innovate and diversify to stay relevant!
USPS New Products and Innovations Executive Enlightens DMAW Lunch and Learn Attendees about Increasing the Long-term Value of Mail by Leveraging New Technology At the June 20 DMAW Lunch and Learn, Gary Reblin, the United States Postal Service’s Vice President of New Products and Innovations, strongly advised that organizations need to be innovative in order…
Read MoreMaking History with Monthly Giving
by Stephen Godbout At DMAW’s historic first ever Wake Up and Learn Edvent, Sarah Birnie with the Human Rights Campaign, and Karin Kirchoff of MINDset direct woke everyone up with invaluable insights on building monthly giving campaigns through email and telemarketing. First: Hyperlinks and PowerPoint Don’t Play Well Together, so don’t mix the two. Yes,…
Read MoreThe Bridge Conference: Marrying Marketing and Fundraising
By Greg Albright I have long been a member of two local, important professional associations – the Direct Marketing Association of Washington (DMAW) and the Association of Fundraising Professionals, Washington, DC Metro Area Chapter (AFP DC). For years I had attended each of the organizations’ annual conferences where I learned about best practices, cutting-edge innovations…
Read MoreSmarter Analytics Workshop sponsored by the IBM Academic Initiative and DMAW Educational Foundation
by Chris Gleason The DMAW Educational Foundation and the IBM Academic Initiative team joined resources to host the Smarter Analytics Workshop on May 14th. The single day event took place at the computer lab of the Kogod School of Business at American University. Professors from throughout the Mid Atlantic had barely closed the book on…
Read MoreThree Things You Should STOP Doing
by Stephen Godbout Prepare to be challenged. As promised, here’s a quick look at the keynote address given by Tom Gaffny at the DMAW’s DM201 event. Tom opened his remarks by pointing out that donors today are suffering from “B.D.S.” Battered Donor Syndrome. Resulting from a bombardment of marketing messages and over-zealous competition for their support.…
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