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DMAW March 2012 Update


DMAW Monthly Lunch & Learn

Thursday, March 15  |  12Noon – 2:00 PM

SEIU Conference Center, Washington, DC

(Seating is limited to 60 people.)

Kelly Flowers, Principal, GrowthVine, LLC

How to Get Your “Mobile Mojo” on Track!

Is your organization suffering from a lack of mobile direction? Are you trying to figure out the value of Mobile?

Learn how association and nonprofits are using mobile technology to engage their members and attract new ones. Find out how to decide which mobile technologies will provide you the best return on engagement, and how to help your organization start planning their mobile strategy.

Attendees will leave the luncheon with a clear understanding of the mobile technologies that associations and nonprofits are using, how to determine which mobile technology is right for the job and the top 5 steps to take in setting your organization’s mobile strategy on the right track.

One exclusive sponsorship opportunity is available!  For information contact DJ Miller at, call 703-689-DMAW or click here!

Kelly Flowers, Principal, GrowthVine, LLC

Kelly Flowers, principal and mobile strategy consultant at GrowthVine, has been working with associations and not-for-profits for over 10 years, helping them to create engagement with their membership, provide key benefits to their members, and use technology to attract new audiences. Kelly has been studying the exploding landscape of mobile solutions and is excited about working with associations to create new and innovative ways to engage members with mobile.


2012 Cross-Channel Marketing Symposium

May 9, 2012 | 8:00 AM – 5:00 PM
McLean, VA (near Tyson’s Corner)

Is your organization successfully using cross‐channel marketing to reach and retain customers, donors, or members? We are talking about more than just using multiple channels.

Real Cross-Channel marketing is a very powerful tool and takes innovation and strategy! A true cross-channel plan focuses on the customer as they are followed and tracked while they switch from one channel to another. The brand needs to listen to the customer and engage them, at the right time with the right content on the right channel – that’s much harder to do than just pushing out the message through lots of channels!

Take 1 day out of your week to sharpen your cross-channel marketing skills…

…And take away innovative ideas and REAL case-study data from industry leaders who employed creativity, overcame limited resources and maximized available technologies to blend digital, social, and traditional media to generate campaign/brand awareness and lift response.

Check out the great program topics & speakers!
Group registrations are available!

If you are a company that provides integral products or services for cross-channel marketing then you will want to take advantage of our sponsorship opportunities by clicking here!


May 16, 2012 | 8:30 AM – 4:00 PM

The Conference Center at Heart House
Washington, DC

Early Bird registration deadline is April 6, 2012

Lists are the heart of any good Direct Marketing campaign!
And, if you are a list broker, manager, or owner,
then this meeting is a must for you!

Call for Papers for List Bazaar is now open! 
Click here for information.



June 27 – 28, 2012
Capital Conference Center
Arlington, VA

For the experts in Social Media, we are still
accepting papers!

Friday, March 9, 2012!

The event will kick off on Wednesday evening (June 27) with Liz Strauss, international business strategist, founder of SOBCon, followed by a networking cocktail reception.  Liz is recognized as one of The Top Ten Influencers Alive: 10 Breakout Influencers of 2011, #8 on The Forbes List of Top 50 Social Media Power Influencers and #7 on DandB’s Small Business Big Shots on Twitter as reported by the Wall Street Journal. Thursday will be a day chocked-full of case studies and statistics on everything social media.

Is your organization successfully using social media to successfully reach and retain customers, donors, or members?

The Social Summit Planning Committee is seeking presentations that have strong case studies citing statistics which show an effective use of social media as a key component of a campaign. Topics of interests include:

Mobile, SMS, QR Codes
Marketing: Fundraising for Nonprofits or Commercial Campaigns
Website Optimization
Branding Under One Voice, Marketing Best Practices
Lead Management, Dashboard Lead Measurement
Social Measurement and ROI, Social Dashboards

To submit your Call for Papers entry click here.

Sponsorship opportunities are also available – just click here!


2012 MAXI Alert!



Your professional recognition
could be sitting on your desk!

Download the MAXI Entry forms, complete and submit them with three samples of your most productive campaign… it’s an opportunity to win the recognition you deserve!


Plan Your Attendance at Our Monthly Lunch & Learn!

April 19

The ROI of Blogging

Andrew Hanelly, Director

Digital Strategy for TMG


As blogging has made its way from the basement to the board room, many organizations are tapping in. But many more are tapping out. This session will focus on how organizations of all sizes can plan, build, execute and generate ROI from a company blog.

As an attendee, you will learn from real-world blogging success stories, a formula for creating your own blog, a framework for measuring success on a blog and an argument (or two) to any internal naysayers (who still think blogging has no place in the digital strategy).

May 17
State of the Non-Profit Industry: 
2011 National Fundraising Performance Report

Carol Rhine, Senior Fundraising Analyst
Target Analytics, a Blackbaud Company

This lunch sells out each year! This Target Analytics report summarizes direct marketing giving for many of the largest non-profit organizations in the country.  Carol will present a forensic comparison of fundraising revenue across sectors:  Animal Welfare, Arts & Culture, Environment, Health, Human Services, International Relief, Religion and Societal Benefits. See how your 2011 fundraising results compare to others in your sector and what it might mean for your 2012 campaigns.

One exclusive sponsorship opportunity is available for each monthly Lunch & Learn!  For information contact DJ Miller at, call 703-689-DMAW or click here!

All DMAW Lunch & Learn sessions are held the third Thursday of every month at the SEIU Conference Center, 1800 Massachusetts Avenue, NW, Washington, DC.
Lunches have a limited seating capacity of 60 people.




Are you a young professional in the direct marketing or fundraising field?  Or, are you someone who is young at heart and likes to network and have fun?


Wednesday, March 28, 2012

5:00 pm to 8:00 pm

810 7th St NW

Washington, DC 20001

to ensure you get a DRINK TICKET !

Sponsored by