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New to the industry or looking for a refresher on techniques and strategy, from the best in the field? Then you might want to reserve your spot now for the upcoming DM101 session on March 8th. Taught by industry leaders, this full-day seminar will provide foundational training and go over what makes a successful direct…

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What happens after you tip your sacred cows?  In our previous blogs (one and two), we discussed how to identify your nonprofit’s specific sacred cows — those programs, events, campaigns, and practices that you perform religiously, often because that’s the way it’s always been done. Or sometimes our sacred cows are programs that represent too…

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Let’s say you’re committed to tipping some sacred cows. You are ready to challenge and evaluate everything: your mission, your approach, your revenue. How do you identify your organization’s specific sacred cows? In our first blog of this series, we discussed the various fundraising practices nonprofits perform religiously — often with the only strategy being…

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Einstein defined insanity as “doing the same thing over and over again and expecting different results.” We all tend to agree with this — but do we as nonprofits put it into practice? Particularly in our fundraising work? Echoing this same sentiment, management expert Tom Northrup once said, “All organizations are perfectly designed to get…

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Recently, I attended the DMAW’s Direct Mail 101 seminar.  The major takeaway I found from the eight different sessions was that at every step of the process, proper communication could save you time and money. It’s worth spending time on the front end to set up communication practices internally and externally with your vendors and…

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