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If you were in the audience of the 2017 DMAW Innovative Formats Integrated Techniques (IFIT) Forum on March 7th in lovely Arlington, VA, you know what I mean when I exclaim, “What a buffet of ideas!” The presentations kicked off promptly at 9:00 am with introductory remarks from the ‘time captains’ and brilliant co-chairs Shannon…

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By Alan Rich Face-to-face meetings build trust and relationships; Education and training are more effective in a live setting; Live meetings actually save time and money; Live meetings result in a more effective exchange of ideas; Face-to-face meetings provide the human connection that powers business; Face-to-face meetings create jobs and powers the economy. Time is…

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By Hilary Baar Last year, DMAW and the DMAW Educational Foundation had their inaugural “Best of Direct” event recognizing leaders and volunteers.  Several notable awards are given each year at this event.  The following is a list of awards given as well as the 2009 recipient.  DMAW Award for Distinguished Achievement in Direct Marketing: Rick Whelan, President,…

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By Graham Ruffels I, like many, have increased my reading of trade publications over the past year in order to keep up with what DM thought leaders are saying about where the industry is headed.  You don’t have to read much past the title of most articles and it is obvious –  the multi-channel, closed…

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