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#DM101: The Fundamentals of Innovative Marketing

By Devin Cooper | February 18, 2021 | Comments Off on #DM101: The Fundamentals of Innovative Marketing

#DM101: The Fundamentals of Innovative Marketing This year, I think I am more excited than I have ever been for DM 101. The event is always energizing, and I love the opportunity to connect with new talent in our industry. After 2020, however, connections like these mean more. I also love the virtual format. Though…

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Direct Marketing 101: All the Basics You Need to Know

By | February 26, 2018 | Comments Off on Direct Marketing 101: All the Basics You Need to Know

New to the industry or looking for a refresher on techniques and strategy, from the best in the field? Then you might want to reserve your spot now for the upcoming DM101 session on March 8th. Taught by industry leaders, this full-day seminar will provide foundational training and go over what makes a successful direct…

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Direct Marketing 101: Mail is Not Dead

By | February 17, 2017 | Comments Off on Direct Marketing 101: Mail is Not Dead

You are important. You matter. When push comes to shove, you’re the one that will make a difference. A bit over the top perhaps, but do you feel engaged right now? If so, the piece of advice I’m following from DMAW’s Direct Marketing 101 event has worked—use ‘you’ liberally and make your audience a part…

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