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With a lengthy to-do list and planning for our large annual governance conference, the thought of missing a full day of work is quite daunting. But the time spent at the DMAW Digital Day Forum was so worthwhile! To my pleasure, I was able to immediately start applying some of the digital tips and tricks…

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You are important. You matter. When push comes to shove, you’re the one that will make a difference. A bit over the top perhaps, but do you feel engaged right now? If so, the piece of advice I’m following from DMAW’s Direct Marketing 101 event has worked—use ‘you’ liberally and make your audience a part…

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by Gay Bitter These days everyone is an online marketer, and Dina Wasmer of Incite Creative reminded us all of the importance of managing our online brand at The DMAW’s February luncheon.  So much valuable information was shared that it’s impossible to get it all into a single blog post, but here are a few ideas…

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by David Plaut “Build it and they will come.” Well, maybe but will they keep coming? And who will come? Customers? … Probably. Competitors? …Definitely. I happened to come up with the right product at the right time about 20 years ago and come they did. I created software in 1990 to help students write papers…

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