Blogs
FACE TIME. It Matters.
By Alan Rich Face-to-face meetings build trust and relationships; Education and training are more effective in a live setting; Live meetings actually save time and money; Live meetings result in a more effective exchange of ideas; Face-to-face meetings provide the human connection that powers business; Face-to-face meetings create jobs and powers the economy. Time is…
Direct Mail in a Changing World
By Jean M. Simmons Most everyone has mixed feelings about direct mail fundraising. We all receive too much of it ― whole forests worth ― it sometimes seems. And we’re increasingly hip to all the tricks: the “urgent stamp,” the promise of a “free gift inside” and so on. But despite the competition in the…
DC Happenings: Production Club Charity Golf
There is never a shortage of great things to do in the DC area and this spring is no different. The Production Club of Washington is holding their 1st Annual Golf Tournament, which will benefit the survivors of the earthquake in Haiti. This event will take place on Friday, April 23, at the Pender Brook Golf…
Best of Direct – A Really Good Event
By Hilary Baar Last year, DMAW and the DMAW Educational Foundation had their inaugural “Best of Direct” event recognizing leaders and volunteers. Several notable awards are given each year at this event. The following is a list of awards given as well as the 2009 recipient. DMAW Award for Distinguished Achievement in Direct Marketing: Rick Whelan, President,…
A Brave New World: Changes In Our DM Eco-System
By Graham Ruffels I, like many, have increased my reading of trade publications over the past year in order to keep up with what DM thought leaders are saying about where the industry is headed. You don’t have to read much past the title of most articles and it is obvious – the multi-channel, closed…
Be Kind and Rewind…Recycle, Reduce, Reuse
By Alan Rich In an effort to steer away from the traditional “piece of paper in the tote bag”, sponsors and exhibitors that have been given the opportunity to provide a tote bag insert, are encouraged to think more resourceful, providing useful, valuable and possibly eco-friendly promotional items. Ideas include: :: If sponsor/exhibitor is in…
Content is King
By Jim Davis In direct marketing, one to one communications, relationship management and retention and loyalty, Copy has always been King. So it should be no surprise that now Social Media, Content is King. What is content but copy? It’s as simple as that. Creatively, however, that’s tough. There always have been stocks of photos…
Twitter as a Direct Response Channel
By Hilary Baar Yes, Twitter is now main stream. When I first learned about Twitter at DMAW’s New Media conference two years ago from Geoff Livingston, I had no idea how it would be used. The day after the conference, I dutifully went back to my office and signed up for a Twitter account. And, that’s…