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Twitter as a Direct Response Channel

By | February 4, 2010

By Hilary Baar Yes, Twitter is now main stream.  When I first learned about Twitter at DMAW’s New Media conference two years ago from Geoff Livingston, I had no idea how it would be used.  The day after the conference, I dutifully went back to my office and signed up for a Twitter account.  And, that’s…

Guide to finding a job in the rough economy – NETWORK NETWORK NETWORK!

By | January 28, 2010

By Mike Thornsbury As I think back over my years as a member of DMAW (going on 10 years now), I can always point to one of the biggest values I have gotten from the membership, networking.   The strong network of colleagues I have made from DMAW, many of whom I call my very good…

Measure For Measure: Three Things You Can Do Now

By | January 21, 2010

By Eric Andrade Eric’s views are his own and do not necessarily represent those of the association. David Ogilvy contended that the most important word in advertising is TEST. While he spoke mainly about pre-testing prior to launch, testing is more important than ever as budgets shrink and the demands for accountability are grow. From…

A December to Remember … looking back on 2009

By | December 10, 2009

Things do get better even when they seem that they never will because life, like the economy, has cycles.