Blogs
The Loss of an Icon
By Hilary Baar On May 19th, I attended Mike O’Hara’s funeral but truly it was billed (and did deliver) as a celebration of his life. Although, I wasn’t a close friend of Mike’s, from the time I became a DMAW member almost 20 years ago, Mike was always an (or rather, the) icon. He was…
Upcoming Networking Luncheons
JUNE LUNCHEON Thursday, June 17 Ruth Goldway, Chairman, US Postal Regulatory Commission Topic: The History, Role and Challenge of the Commission and How It Impacts Our Industry Chairman Goldway will be discussing the PRC’s role in implementing the Postal Accountability and Enhancement Act against the backdrop of the increasing activity level surrounding postal issues. The PRC is…
Incentums Today: 4 Tips
By Graham Ruffels As a fundraising advocate and proponent of effective marketing, I have a passion for premiums and incentive-based programs. “Incentums”, if you will, continue to be an effective way to increase targeted fundraising response rates, particularly in today’s marketplace. Two primary models exist: Up-front and back-end. With a great deal of attention over…
Stay In ‘The Know’
Here are some of the latest headlines in the Direct Marketing Industry today. USPS Resumes Full International Service “Now that international airports across Europe have reopened following the disruption caused by the Icelandic volcanic activity, the U.S. Postal Service has resumed full international mail service. Effective immediately, the service guarantees for Express Mail International (EMI)…
FACE TIME. It Matters.
By Alan Rich Face-to-face meetings build trust and relationships; Education and training are more effective in a live setting; Live meetings actually save time and money; Live meetings result in a more effective exchange of ideas; Face-to-face meetings provide the human connection that powers business; Face-to-face meetings create jobs and powers the economy. Time is…
Direct Mail in a Changing World
By Jean M. Simmons Most everyone has mixed feelings about direct mail fundraising. We all receive too much of it ― whole forests worth ― it sometimes seems. And we’re increasingly hip to all the tricks: the “urgent stamp,” the promise of a “free gift inside” and so on. But despite the competition in the…