Multi Channel vs. Integrated Marketing: A Crash Course
Last week I was excited to attend DMAW’s Crash Course on Integrated Marketing. As a provider of content to the nonprofit industry, I’m always on the hunt for cutting edge information and making new friends – both easy to come by at this fun and informative daylong event. There were four case studies followed by…
Read MoreUsing Mobile for the Red Cross Mission
March DMAW Lunch and Learn sponsored by mGive Lisa Kagel, Sr. Director, Digital Engagement & Customer Experience, presented to a nearly full house at the Old Ebbitt Grill in DC. She shared with us, old timers and newbies alike, just how the American Red Cross is tackling the octopus swimming around us all called “finding…
Read MorePiecing Together a Direct Marketing Campaign
New to direct response marketing, I jumped at the chance to attend DMAW’s March DM 101 session. As I sat through the fantastic presentations, I realized that a direct marketing campaign is actually a lot like the delicious taco bar we enjoyed for lunch: In order to have a complete taco, all the components—crunchy or…
Read More4 Mistakes to Easily Avoid
by Alicia Toles Can you guess which of the following mistakes happened? A back to school appeal that mails in August without a reply envelope, a segment of donors who were included by mistake, or Midwest chapter donors receiving a mailing that references Los Angeles… If you guessed all, you are correct. Hopefully, you haven’t…
Read MoreSearching for Marketing Success: You Just Need One Gold Nugget
By Allison Porter. We all know that professional development should be a personal professional priority but most often, completing endless tasks rules the day. We often feel selfish taking time out of our busy work days to develop ourselves personally and professionally. Especially with lean staff, a heavy workload, and just the sheer mass volume the…
Read MoreIT’S ALL ABOUT THE LISTS!
“Succeeding in business is all about making connections.” – Richard Branson, Virgin Group By Charlie Rice and Molly Rinaldi While we always talk about networking and being “connected,” in today’s digital world, we sometimes cheat and take the easy way out by just sending that email or text message. The truth is, though, today more…
Read MoreDM 101: Entry Level Advice
Last month’s DM 101 provided useful information about the fundamentals of our business for industry professionals – some who have been working in this field for years, and others, like me, who just got started. Around graduations and big changes, people will give you a sound byte of knowledge. Here’s what I’ll be referencing for…
Read MoreCalifornia AB 556 – Could It Have a Ripple Affect?
AB 556 is being fast-tracked in California. In brief, the bill would require California-registered charities to “disclose” the use of a fundraising counsel in any solicitation (phone, mail, email, web site, person-to-person) being made “with the participation” of fundraising counsel. Who knows how many letters, web pages, emails, etc. would be implicated. Every bit of…
Read MoreGo! No Wait, Stop! Postal Service Delays April 2015 Price Change
The USPS decided on March 27 to delay the implementation of new market-dominant and competitive rates and classification changes until all of the proposed market-dominant changes are approved by the Postal Regulatory Commission (“PRC”). This decision was primarily motivated by a desire to eliminate potential adverse impacts on postal customers that might result from a…
Read MoreCommunication is Key to Saving Money
Recently, I attended the DMAW’s Direct Mail 101 seminar. The major takeaway I found from the eight different sessions was that at every step of the process, proper communication could save you time and money. It’s worth spending time on the front end to set up communication practices internally and externally with your vendors and…
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