Programs & Events
Innovative Formats and Integrated Campaigns – Back by Popular Demand and Here to Stay!
by Danielle Hart On April 24th, direct marketers joined together for the re-introduced DMAW Innovative Formats and Integrated Campaigns Forum. Eleven presenting companies introduced their inventive direct marketing ideas and techniques. In addition to the presenting companies, there were bonus sessions that included a jam-packed fold presentation by Trish Witkowski (Chief Folding Fanatic at the…
Read MoreInnovation and Integration Take Center Stage at Next Week’s IFIC Forum
By Greg Albright, Co-Founder and CCO of Production Solutions Next week marks the return of one of the most sought-after and valuable direct marketing events in our industry. Formerly DMAW’s Innovative Formats and Inventive Techniques Forum (IFIT), the forum is back after a two-year hiatus as the Innovative Formats and Integrated Campaigns Forum (IFIC). I,…
Read MoreThe Hidden Benefits of Volunteering within the Direct Marketing Industry
By Greg Albright, CCO and Co-Founder, Production Solutions When DMAW Board Member and Social Committee Chair, Mikaela King approached me to write a guest blog post on volunteerism, I was honored to write on something so near and dear to me. A week before the 2012 Best of Direct reception, I was inspired by a…
Read MoreDMAW Recap: Direct Marketing 101 Workshop
by Heather Bien Last week over 20 direct marketing professionals came together for Direct Marketing 101 Workshop (DM101). While backgrounds ranged from direct marketing agency professionals to nonprofit employees managing direct marketing within their own organization, most attendees came in with 1-3 years of direct marketing experience and were eager to hear from Washington area experts…
Read MoreDrunk Donating: The Greatest Test of All
Just when you thought you’d heard it all in marketing, the DMAW Monthly Lunch and Learn series brings the discourse to a new level. Cathy Finney of The Wilderness Society and Heather Marsh of A.B. Data brought their combined more than 25 years of experience in direct marketing to a full room of DMAW members…
Read MoreDMAW EdVent Recap: Post-Election Evening: Big Data = Big Dollars – How Did They Do It?
by Danielle Hart On Thursday, February 21st, both left and right side direct marketing experts convened to hear two of the biggest names in political fundraising speak about their success with raising over a billion dollars during the past election. The DMAW presented Mike Conlow, the Deputy Chief Technology Officer for the Obama for America…
Read MoreGoing Up for the Rebound
by Alexia Bailey For marketers, data is essential, and not just data on our prospects and customers. We need to have an understanding of the overall economy and the forces that influence buying decisions. Anirban Basu, Chairman and CEO of Sage Policy Group, Inc., gave a lively and information-packed presentation at Wednesday night’s DMAW annual meeting. …
Read MoreDMAW November Luncheon Blog
By Amy Sukol Everything old is new again. That was the important message that Annie Hughes, President of Type A Strategies, shared at the November DMAW Luncheon , Smart Copywriting = Success. Despite the fact that the world of communication has changed radically in the last 10 years, the basics of excellent fundraising communication remain…
Read MoreGuest Blog: Social Media: It’s Not Just About FB and Twitter
By Sue Marchese, Director of Business Development, Production Solutions Senior Strategist of Social Media at Living Social, Jason Peck ironically thought back in 2007 that “Twitter is for stalkers, thieves and jealous girlfriends.” Fast forwarding to Jason’s presentation at the DMAW’s October Lunch & Learn, Jason now not only embraces Twitter today, but he encourages…
Read MoreYou’ve Got Data and the Message. Vehicle Delivery Needed.
“Ha! You’ve got to be kidding. You can barely walk the dog without getting winded and you think you can run a 10 K….” My inner struggle begins with a glance at a piece of mail. “Sure you used to play baseball back in the day but that was when you had a sliver of…
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