Posts Tagged ‘data’
The Right to (Data) Privacy: How the Federal and State Legislation Are Addressing Data Privacy Concerns
The Right to (Data) Privacy: How the Federal and State Legislation Are Addressing Data Privacy Concerns The Right to (Data) Privacy: How the Federal and State Legislation Are Addressing Data Privacy Concerns The right to privacy has been a hotly debated issue for over a century in the United States. As far back as 1890,…
Read MoreWhat the Data Tells Us: Biggest Takeaways from 2017
Why would a college professor drive 3 hours each way through DC traffic for a DMAW Wake Up & Learn session? HINT: The answer is a 4-letter word… DATA! That’s right—you say analytics, and I say, “YES, please!” Carol Rhine’s insightful Target Analytics presentation was definitely worth the trip from Salisbury, MD. I’m a firm…
Read MoreA 360 ° Approach to Data Strategy, Now Live Streamed
In case you haven’t heard, the DMAW Data Strategy Forum on Wednesday, May 2, is SOLD OUT! If you’re one of the lucky ones that were able to sign up and grab a spot, you are in for a treat. This year’s theme is a 360° approach to your data strategy. As we all know—whether…
Read MoreGoogle Analytics and Ecommerce: Learning the Value of your Website in Dollars and Sense
When I sat down to attend the DMAW’s Lunch & Learn, led by the Harrington Agency’s Chief Digital Strategist Adam Ruff, I wasn’t sure what to expect. I knew the seminar (which I was happy to discover was a working session) would cover getting the most out of Google Analytics, but to what degree? I…
Read MoreFrom Sacred Cows to Successful Campaigns — Real Life Victories
What happens after you tip your sacred cows? In our previous blogs (one and two), we discussed how to identify your nonprofit’s specific sacred cows — those programs, events, campaigns, and practices that you perform religiously, often because that’s the way it’s always been done. Or sometimes our sacred cows are programs that represent too…
Read MoreIdentifying the Sacred Cows That Are Holding You Back
Let’s say you’re committed to tipping some sacred cows. You are ready to challenge and evaluate everything: your mission, your approach, your revenue. How do you identify your organization’s specific sacred cows? In our first blog of this series, we discussed the various fundraising practices nonprofits perform religiously — often with the only strategy being…
Read MoreData Strategy Forum Brings List Community Under One Roof
On May 9th, list professionals will be convening once again, but instead of heading to the List Bazaar, they are all coming down for the new and improved Data Strategy Forum. The name change reflects the changes in the industry. Certainly, for a long time now, we have been working with more than just mailing…
Read MoreDirect Marketing 101: Data
Part two of a new blog series. In Direct Marketing, data plays a crucial component to measuring the success of a campaign. How is it collected? Processed? Received? Our data helps garner our results and tells us what worked, what didn’t work, and what we can do next to improve on the next campaign. In…
Read MoreLet’s Geek Out Over Data!
by Gay Bitter I am a self-professed data geek, so Angela Struebing’s presentation on Multichannel Attribution at the August DMAW Lunch and Learn was right up my alley. Calculators were not provided but there was plenty of math during this great presentation! So, what is multichannel attribution and why does it matter? This methodology provides…
Read MoreMeasure For Measure: Three Things You Can Do Now
By Eric Andrade Eric’s views are his own and do not necessarily represent those of the association. David Ogilvy contended that the most important word in advertising is TEST. While he spoke mainly about pre-testing prior to launch, testing is more important than ever as budgets shrink and the demands for accountability are grow. From…
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