Posts Tagged ‘Direct Marketing’
DMAW March 2012 Update
WHAT’S HOT – YOUR “MOBILE MOJO” IS! DMAW Monthly Lunch & Learn Thursday, March 15Â |Â 12Noon – 2:00 PM SEIU Conference Center, Washington, DC (Seating is limited to 60 people.) Kelly Flowers, Principal, GrowthVine, LLC How to Get Your “Mobile Mojo” on Track! Is your organization suffering from a lack of mobile direction? Are…
Read MoreTips to Successfully Position and Design Your Online (and Offline!) Brand
by Gay Bitter These days everyone is an online marketer, and Dina Wasmer of Incite Creative reminded us all of the importance of managing our online brand at The DMAW’s February luncheon. So much valuable information was shared that it’s impossible to get it all into a single blog post, but here are a few ideas…
Read MoreQR Codes: Misunderstood? Or Are We Missing the Point?
By Allison King Until recently, I didn’t have a smartphone, so I never paid much attention to QR codes since I wasn’t able to scan them anyway. But now I’ve finally joined the ranks of 72.5 million (and growing) smartphone owners in the U.S. and I downloaded a free QR code scanner from the App…
Read MoreAssociation Marketing Trends and Technologies
Association Marketing Trends & Technologies Wednesday, October 19, 2011 | 8:00AM – 4:30PM Kellogg Conference Hotel, Gallaudet University | Washington, DC This is not your ordinary association marketing event! DMAW brings 50+ years of marketing education experience to present 1 day, 100+ association marketing attendees/speakers, and new ideas you can implement immediately, including: Grow membership…
Read MoreDMAW September 2011 Update
Integrating Your Year-End Campaigns    Thursday, September 15 | 12Noon – 2:00 PM SEIU Conference Center, Washington, DC Speaker: Roger Craver, President & Founder DonorTrends DMAW’s September Monthly Luncheon When Roger Craver speaks, everyone listens! Roger, a veteran of direct response fundraising, will walk you through the essentials for an integrated year-end campaign. Need a little…
Read MoreDMAW August 2011 Update
Last chance to register: COMPLIMENTARY WEBINAR WEBSITE/URL REMARKETING: LEARN HOW TO USE IT TO IMPROVE YOUR RESULTS Tuesday, August 2 | 12Noon – 1:00 PM Speaker: Marty Donner, Chief Revenue Officer, eWay Direct Marty Donner will show you how to include remarketing as part of your online acquisition strategies – this could be the 4th quarter bump…
Read MoreDMAW Webinar on Website/URL Remarketing
IS REMARKETING PART OF YOUR ONLINE STRATEGY – IF NOT, IT SHOULD BE! Tuesday, August 2  | 12NOON – 1:00PM Have you ever been to a website and noticed banner ads for product, service or another organization from a website you visited recently? Or, have you received an email follow-up with tailored content based on a recent website visit?…
Read MoreDMAW/EF Mentor for a Day Program: A Student Perspective
by Tevis Hannington During my Mentor for a Day visit to the National Geographic Society, I gained a better understanding of what’s next after graduation. And a side-benefit of the program was that I got a lead for a summer internship and subsequently hired as an intern for Nexus Direct. I hope that members reading this…
Read MoreTo Commingle or not to Commingle, that is the question?
By Elise Buck As a full service mailshop we are always looking for ways to help our clients save money in their direct mail campaigns. One of the best ways we have found is through their postage savings, especially when combined with direct entry point and network distribution center or sectional center facility (NDC/SCF) drop…
Read MoreThe New Reality
by Candice Briddell As many of us experienced just a few years ago, periods of wealth and abundance are great. But the new reality is that there is no longer an abundance of people with vast disposable income that can spread their wealth to a wide variety of charities and causes. Instead, we are working…
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