Posts Tagged ‘Direct Marketing’
Marketing on a Low Budget – You Can Be Successful!
This blog is authored by Millicent Gorham, PhD (HON), MBA, FAAN, Executive Director, National Black Nurses Association who is one of the Co-Chairs of the September 30th DMAW Association Marketing Day. I have always said that if I can get nurses to experience the National Black Nurses Association (NBNA) annual conference, they will be hooked! They…
Read MoreMulti Channel vs. Integrated Marketing: A Crash Course
Last week I was excited to attend DMAW’s Crash Course on Integrated Marketing. As a provider of content to the nonprofit industry, I’m always on the hunt for cutting edge information and making new friends – both easy to come by at this fun and informative daylong event. There were four case studies followed by…
Read MorePiecing Together a Direct Marketing Campaign
New to direct response marketing, I jumped at the chance to attend DMAW’s March DM 101 session. As I sat through the fantastic presentations, I realized that a direct marketing campaign is actually a lot like the delicious taco bar we enjoyed for lunch: In order to have a complete taco, all the components—crunchy or…
Read MoreChristmas in July? Not Quite, but Close…
by Heather Marsh It may only be August, but if you haven’t yet started planning for the year-end giving season, now’s the time! You may think you have plenty of time to put together your year-end campaigns, but before you know it, we’ll all be bundled up, eating turkey and missing the warm weather. Don’t get…
Read MoreInnovation and Integration Take Center Stage at Next Week’s IFIC Forum
By Greg Albright, Co-Founder and CCO of Production Solutions Next week marks the return of one of the most sought-after and valuable direct marketing events in our industry. Formerly DMAW’s Innovative Formats and Inventive Techniques Forum (IFIT), the forum is back after a two-year hiatus as the Innovative Formats and Integrated Campaigns Forum (IFIC). I,…
Read MoreThe Hidden Benefits of Volunteering within the Direct Marketing Industry
By Greg Albright, CCO and Co-Founder, Production Solutions When DMAW Board Member and Social Committee Chair, Mikaela King approached me to write a guest blog post on volunteerism, I was honored to write on something so near and dear to me. A week before the 2012 Best of Direct reception, I was inspired by a…
Read MoreDMAW Call for Guest Bloggers
The DMAW is seeking individuals interested in guest blogging! What should you write about? Something related to direct marketing or other popular/relevant marketing topics. Your post could be about best practices, tips and tricks, your view of a marketing related subject, professional insight (i.e. what I’ve learned), or event related (i.e. monthly luncheon recap), again, marketing related.…
Read MoreHow do your fundraising efforts stack up against other organizations?
How do your fundraising efforts stack up against other organizations? Are you getting your share of the donor market? Gain some insight! DMAW May Lunch and Learn on May 17 with Paige Grainger, Sr. Fundraising Analyst Target Analytics (a Blackbaud company) Paige Grainger, Senior Fundraising Analyst, Target Analytics (a Blackbaud company), will present the summary report on Index…
Read MoreDMAW April 2012 Update
With the Easter Holiday, Spring Break and general all-around nice weather upon us, I know you are busy, so this is a to-the-point DMAW update that is full of educational programs! (I’m also trying out a new Update format – your feedback is welcomed!) There are two items that I do need your help with if…
Read MoreCall for Guest Bloggers
The DMAW is seeking individuals interested in guest blogging! What should you write about? Definitely something related to direct marketing or other popular/relevant marketing topics. Your post could be about best practices, tips and tricks, your view of a marketing related subject, professional insight (i.e. what I’ve learned), or event related (i.e. monthly luncheon recap),…
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