Posts Tagged ‘marketing’
Smaller Non-Profits Have Marketing Advantages Too
For more than 20 years, I’ve heard non-profits say, “Why can’t we do what (fill in the blank) does?” Inevitably, the comparison is between a large-scale nationally recognized non-profit and their own small but successful organization. So, I remind them that these large organizations have built and earned brand equity over a long period of…
Read More5 Takeaways from DMAW Digital Day
By Angela Stoutenburgh This October I attended DMAW’s Digital Day Forum; to borrow from Cass Bailer of Slice Communications, the experience was different. If you have been around long enough you see the same faces and memorize the talking points. But while I saw some friendly faces this year, Digital Day was full of fresh ideas…
Read MoreThe Bridge Conference: Marrying Marketing and Fundraising
By Greg Albright I have long been a member of two local, important professional associations – the Direct Marketing Association of Washington (DMAW) and the Association of Fundraising Professionals, Washington, DC Metro Area Chapter (AFP DC). For years I had attended each of the organizations’ annual conferences where I learned about best practices, cutting-edge innovations…
Read MoreGuest Blog: Social Media: It’s Not Just About FB and Twitter
By Sue Marchese, Director of Business Development, Production Solutions Senior Strategist of Social Media at Living Social, Jason Peck ironically thought back in 2007 that “Twitter is for stalkers, thieves and jealous girlfriends.” Fast forwarding to Jason’s presentation at the DMAW’s October Lunch & Learn, Jason now not only embraces Twitter today, but he encourages…
Read MoreDMAW Webinar on Website/URL Remarketing
IS REMARKETING PART OF YOUR ONLINE STRATEGY – IF NOT, IT SHOULD BE! Tuesday, August 2 | 12NOON – 1:00PM Have you ever been to a website and noticed banner ads for product, service or another organization from a website you visited recently? Or, have you received an email follow-up with tailored content based on a recent website visit?…
Read MoreDMAW June 2011 Update
DMAW June Monthly Luncheon Thursday, June 16 | 12 – 2PM |SEIU Conference Center |Washington, DC You’ve heard about digital town halls…even considered it for your own organization or company. How do you begin to put one together? What pitfalls do you need to avoid? Join us at the DMAW Monthly Lunch and let Barry Jackson, Senior Manager of…
Read MoreSocial Media Marketing Day
By Donna Tschiffely So, you’re pretty sure you understand the power – real and potential – of social media. You’ve spent hours on the computer monitoring Facebook and Twitter. You’ve worked to stay abreast of the online buzz. Of course you know how the get the social media job done, yet … …there are those nagging…
Read MoreI will Survive! – DMAW Annual Meeting Recap
By Hilary Baar 1970-something song lyric or our current economic condition? I will Survive! While it wasn’t Gloria Gaynor at the podium belting out her 1978 hit, “I Will Survive,” the message we heard at the DMAW Annual Meeting on 28 February was every bit as encouraging and stirring! Mr Anirban Basu, a noted economist…
Read MoreDid we cross that Bridge?
By Alan Rich The 2010 Bridge Conference came and went just like that. Countless volunteer hours over the course of 10 months came down to what amounted to 48 hours of a fabulously produced, highly successful, Bridge Conference. Much of the credit goes to its co-chairs, Greg and Dayna. I have been involved with the…
Read MoreSeptember Luncheon Recap
By Gail Diggs On September 16th, I did something I’ve never done before… I attended a monthly luncheon sponsored by DMAW — and it was absolutely wonderful. I was greeted warmly by the conference organizers and directed to a lovely, quite comfortable room where the meeting would be held. While waiting for the session to…
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