Posts Tagged ‘strategy’
Sneak Peek on What to Expect at Upping Your Digital Program Workshop
Don’t have a digital program? You’re not alone—more than half of nonprofits and charities don’t take advantage of the opportunities that digital marketing brings to the table. For those organizations and those who are looking to improve their digital programs, DMAW is hosting the Upping Your Digital Program Workshop on June 8th. I had a…
Read MoreKey Performance Indicators: 4 Key Takeaways Every Marketer Needs to Know
By Rachel Reid I had the opportunity to participate in Defining and Using KPIs for Measurability and Success, a webinar hosted by the Direct Marketing Association of Washington (DMAW) and sponsored by RHA Marketing. Elizabeth Engel, CEO & Chief Strategist of Spark Consulting, and Trevor Mitchell, Vice President of American Mensa discussed the importance of…
Read MoreWhat REALLY Drives Success for Your Association?
Reprinted with permission by the author. Information overload – we all experience it personally, every day, with our emails and social media feeds and online media and print media and broadcast media, and that’s hard enough to manage. But in 2016, our associations ALSO struggle with information overload. We have many rich sources of data about…
Read MoreDirect Marketing 101: Creative, Lists, and Production
Part one of a new blog series. If you missed the sold out DM 101 workshop on March 2, 2016 below you will find some important key takeaways you need to consider for a successful direct marketing program! So what were some of the key takeaways from industry leaders at the DM 101 workshop? Kerri…
Read MoreMarketing on a Low Budget – You Can Be Successful!
This blog is authored by Millicent Gorham, PhD (HON), MBA, FAAN, Executive Director, National Black Nurses Association who is one of the Co-Chairs of the September 30th DMAW Association Marketing Day. I have always said that if I can get nurses to experience the National Black Nurses Association (NBNA) annual conference, they will be hooked! They…
Read More5 Takeaways from DMAW Digital Day
By Angela Stoutenburgh This October I attended DMAW’s Digital Day Forum; to borrow from Cass Bailer of Slice Communications, the experience was different. If you have been around long enough you see the same faces and memorize the talking points. But while I saw some friendly faces this year, Digital Day was full of fresh ideas…
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