Posts Tagged ‘#theDMAW’
List Professionals – This One’s for You!
As we list professionals know, the most important part of any direct marketing campaign is the list. If you are not reaching the right audience your goals will not be achieved. And on May 11th, The Direct Marketing Association of Washington is holding the one and only annual List Bazaar exclusively for list professionals. That’s right;…
Read MoreAre You Leaving Money On The Table For Your Sustainer Program?
Telemarketing – It is the channel that sometimes just the thought of proposing can leave you wondering how many objections you’ll have to overcome. The September 17th Lunch and Learn “Leverage Telemarketing to Fuel Sustainer Growth and Revenue” presentation given by Molly Barker, Director of Marketing for Hillary for America and Meg Kross Lee, Vice…
Read MoreWinning a political campaign, landing a new job… it’s all about the data
The biggest challenge to anyone’s effort to get elected is similar to that faced by everyone seeking a job: Somebody else wants the same job. In this event, the best laid campaign plans often help, but in the end, things frequently become much messier than initially expected (see: Election 2016 Presidential Polls). What happens if…
Read MoreThree Steps to Optimize your Donation Form for Year End Giving
It shouldn’t come as a surprise, but it always does. The days get cooler, the leaves begin to change and – WHAMMY – it’s time to plan for year-end, holiday giving. One key element of an organization’s strategy should be to enhance its donation form experience.…
Read MoreAn Open Letter to Association Marketing Leaders – What I Want to Learn on September 30, 2015
Association Marketing Day — Wednesday, September 30 in Washington DC — Learn More! Dear John Graham, I hope you see my open letter to you as head of ASAE, the American Society of Association Executives. Yes, John, you frequently make yourself available to members and the public, but I’m excited about hearing you in this…
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