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A Brave New World: Changes In Our DM Eco-System

February 25, 2010

By Graham Ruffels I, like many, have increased my reading of trade publications over the past year in order to keep up with what DM thought leaders are saying about where the industry is headed.  You don’t have to read much past the title of most articles and it is obvious –  the multi-channel, closed…

Be Kind and Rewind…Recycle, Reduce, Reuse

February 18, 2010

By Alan Rich In an effort to steer away from the traditional “piece of paper in the tote bag”, sponsors and exhibitors that have been given the opportunity to provide a tote bag insert, are encouraged to think more resourceful, providing useful, valuable and possibly eco-friendly promotional items. Ideas include: :: If sponsor/exhibitor is in…

Content is King

February 11, 2010

 By Jim Davis In direct marketing, one to one communications, relationship management and retention and loyalty, Copy has always been King. So it should be no surprise that now Social Media, Content is King. What is content but copy? It’s as simple as that. Creatively, however, that’s tough.  There always have been stocks of photos…

Twitter as a Direct Response Channel

February 4, 2010

By Hilary Baar Yes, Twitter is now main stream.  When I first learned about Twitter at DMAW’s New Media conference two years ago from Geoff Livingston, I had no idea how it would be used.  The day after the conference, I dutifully went back to my office and signed up for a Twitter account.  And, that’s…

Guide to finding a job in the rough economy – NETWORK NETWORK NETWORK!

January 28, 2010

By Mike Thornsbury As I think back over my years as a member of DMAW (going on 10 years now), I can always point to one of the biggest values I have gotten from the membership, networking.   The strong network of colleagues I have made from DMAW, many of whom I call my very good…

Measure For Measure: Three Things You Can Do Now

January 21, 2010

By Eric Andrade Eric’s views are his own and do not necessarily represent those of the association. David Ogilvy contended that the most important word in advertising is TEST. While he spoke mainly about pre-testing prior to launch, testing is more important than ever as budgets shrink and the demands for accountability are grow. From…

A December to Remember … looking back on 2009

December 10, 2009

Things do get better even when they seem that they never will because life, like the economy, has cycles.