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FACE TIME. It Matters.

April 8, 2010

By Alan Rich Face-to-face meetings build trust and relationships; Education and training are more effective in a live setting; Live meetings actually save time and money; Live meetings result in a more effective exchange of ideas; Face-to-face meetings provide the human connection that powers business; Face-to-face meetings create jobs and powers the economy. Time is…

Direct Mail in a Changing World

April 1, 2010

By Jean M. Simmons Most everyone has mixed feelings about direct mail fundraising. We all receive too much of it ― whole forests worth ― it sometimes seems. And we’re increasingly hip to all the tricks: the “urgent stamp,” the promise of a “free gift inside” and so on. But despite the competition in the…

The More Things Change, The More They Stay the Same – Looking at The DMAW through the prism of time

March 25, 2010

By Jinny Fleischman How often have we heard – The DMAW just isn’t the same organization? It has been a very long time since I first became active in The DMAW, and quite a while since I first started serving on the board. I remember my first board retreat when we had a consultant who…

DC Happenings: Production Club Charity Golf

March 18, 2010

There is never a shortage of great things to do in the DC area and this spring is no different.  The Production Club of Washington is holding their 1st Annual Golf Tournament, which will benefit the survivors of the earthquake in Haiti. This event will take place on Friday, April 23, at the Pender Brook Golf…

Best of Direct – A Really Good Event

March 4, 2010

By Hilary Baar Last year, DMAW and the DMAW Educational Foundation had their inaugural “Best of Direct” event recognizing leaders and volunteers.  Several notable awards are given each year at this event.  The following is a list of awards given as well as the 2009 recipient.  DMAW Award for Distinguished Achievement in Direct Marketing: Rick Whelan, President,…

A Brave New World: Changes In Our DM Eco-System

February 25, 2010

By Graham Ruffels I, like many, have increased my reading of trade publications over the past year in order to keep up with what DM thought leaders are saying about where the industry is headed.  You don’t have to read much past the title of most articles and it is obvious –  the multi-channel, closed…

Be Kind and Rewind…Recycle, Reduce, Reuse

February 18, 2010

By Alan Rich In an effort to steer away from the traditional “piece of paper in the tote bag”, sponsors and exhibitors that have been given the opportunity to provide a tote bag insert, are encouraged to think more resourceful, providing useful, valuable and possibly eco-friendly promotional items. Ideas include: :: If sponsor/exhibitor is in…

Content is King

February 11, 2010

 By Jim Davis In direct marketing, one to one communications, relationship management and retention and loyalty, Copy has always been King. So it should be no surprise that now Social Media, Content is King. What is content but copy? It’s as simple as that. Creatively, however, that’s tough.  There always have been stocks of photos…

Twitter as a Direct Response Channel

February 4, 2010

By Hilary Baar Yes, Twitter is now main stream.  When I first learned about Twitter at DMAW’s New Media conference two years ago from Geoff Livingston, I had no idea how it would be used.  The day after the conference, I dutifully went back to my office and signed up for a Twitter account.  And, that’s…

Guide to finding a job in the rough economy – NETWORK NETWORK NETWORK!

January 28, 2010

By Mike Thornsbury As I think back over my years as a member of DMAW (going on 10 years now), I can always point to one of the biggest values I have gotten from the membership, networking.   The strong network of colleagues I have made from DMAW, many of whom I call my very good…

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