Blogs
A Message from the DMAW President, Kristin McCurry
As the president of the DMAW, I know how it is when you get busy – time flies and you end up unintentionally missing out on some things. I did not, though, want one of those “things” you missed out on to be an important DMAW Event… The DMAW MAXI Awards Ceremony & Reception Wednesday, July 20, 2011 ● 4:30 pm – 6:30 pm…
DMAW July 2011 Update
6th Annual Bridge to Integrated Marketing & Fundraising Conference July 20-22, 2011 Gaylord National Hotel & Conference Center National Harbor, MD (adjacent to Washington, DC) Gain the skills and tools you need to grow your organization or firm at the Bridge Conference! Early Bird Registration Deadline is Tuesday, July 5! Fantastic group rates are available! Great…
DMAW/EF Mentor for a Day Program: A Student Perspective
by Tevis Hannington During my Mentor for a Day visit to the National Geographic Society, I gained a better understanding of what’s next after graduation. And a side-benefit of the program was that I got a lead for a summer internship and subsequently hired as an intern for Nexus Direct. I hope that members reading this…
To Commingle or not to Commingle, that is the question?
By Elise Buck As a full service mailshop we are always looking for ways to help our clients save money in their direct mail campaigns. One of the best ways we have found is through their postage savings, especially when combined with direct entry point and network distribution center or sectional center facility (NDC/SCF) drop…
The Digital Town Hall: Tools, Principles and Best Practices
Are you looking to broaden your reach to your customers, constituents or members and give them another opportunity to interact with you in a live forum? Are you considering conducting an online town hall meeting to accomplish this outreach? In fact, maybe you have already started to plan one – but are unsure of the pitfalls and…
Mentor for a Day Program: Testimonials
by Alan Rich The 2010 Spring semester for college students is complete, as well as our first 3 months of the Mentor for a Day program. As illustrated from the provided testimonials, both the students and businesses are thrilled with its success and the education gained. You, the DMAW member, have the opportunity to make…
DMAW June 2011 Update
DMAW June Monthly Luncheon Thursday, June 16 | 12 – 2PM |SEIU Conference Center |Washington, DC You’ve heard about digital town halls…even considered it for your own organization or company. How do you begin to put one together? What pitfalls do you need to avoid? Join us at the DMAW Monthly Lunch and let Barry Jackson, Senior Manager of…
Keynote Speakers at the 2011 Bridge Conference Confirmed
By Donna Tschiffely Whenever I plan to attend a conference, I always look to see: who are the keynote speakers? For me, while keynote speakers are the thought leaders, I feel they also bring energy and depth to a conference. Often when I return to the office after a conference, the first thing I talk about…
When Does it Make Sense to Use Digital Printing?
By Drew Wilson This is a frequent question from our direct response clients. Through much research and hands-on job management, we have learned when the use of this technology is appropriate. Here are some guidelines to follow as you think about using digital printing in your next direct marketing campaign: 1) Digital printing is excellent…