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Part 2 – The REAL Gifts in the Fundraising Industry

By Ben Harris, President, Production Solutions

Any company serving the direct marketing industry, especially those serving non-profits, should be universally referred to as ESSENTIAL Partners.

We must acknowledge and adopt this Essential Partners terminology to move away from terms like vendor, supplier, printer, mailer, commingler, trucker, etc. Research has proven that changing the way we speak to others (and ourselves) through making better word choices can impact our optimism and improve the willingness of others to hear what we are saying.

These Essential Partners’ resilience, ingenuity, and courage exhibited over the past 800+ days was the reason most, if not all, organizations had some of their best years of fundraising in the past two decades. [Read more]

Part 1 – The REAL Gifts in the Fundraising Industry

By Ben Harris, President, Production Solutions

The global pandemic has been plodding along in the USA for over 800 days, and the most jarring statistics to me are the millions of lives lost, the millions of jobs lost or resigned, and the many millions with increased symptoms of depression or burnout. The pandemic, for many of us, has created this chronic state of powerlessness or languishing – which directly impacts our psychology and effectiveness. [Read more]



Sip, Socialize, and Speed-Network with YDMAW

Being a young professional in direct marketing can prove challenging when you’re new to the industry. Everyone is seemingly already an expert and finding others in the same boat is daunting in a room full of strangers. This has always been a challenge, but that journey became even more difficult after the 2020 COVID outbreak when many companies went fully remote.  While it is important for us to safely start to mingle, build new relationships, and re-establish old connections, we are still finding ourselves in a position where that’s much easier said than done.

For everyone who has felt or continues to feel this way—you are not alone! YDMAW is taking these challenges head-on by creating a young professionals space where we can meet others our own age with diverse experiences and similar ambitions. [read more]

In December 2021, the DMAW community came together in person for the first time in almost two years to award the venerable Hall of Leaders Award, which this year went to Roger Hiyama, Executive Vice President, Solutions & Innovations of Wiland. 

To be recognized, the nominees for the Hall of Leaders award are voted on by previous winners and approved by the DMAW Board, making it truly a peer recognition award. There are four specific criteria for the Award: [read more]

PART II -  Using Premiums to Retain Donors

Ok, so you can get more donors at a nice investment using premiums.  You can even get economies of scale on production, lowering cost per piece because you can find more names to mail.  But now you have a lot of donors who aren’t committed, won’t renew, churn and burn – or so the critics say.  The numbers say something different.

Including premiums strategically in a house file or renewal schedule – starting with repeating your acquisition package at least once or twice a year to those donors – will also increase your response rates.  Improved response rates will increase retention rates.  [read more]

A few seats left for Nov Luncheon

November 16, 2010

If you’ve ever wondered how consumers make their buying decisions, you won’t want to miss our November DMAW luncheon – it’s the last one for 2010! It starts at noon, this Thursday, November 18th at the National Trust for Historic Preservation. Seating is limited to just 45 people and we usually sell out, so if you…

DMAW Senior Level Fundraising Seminar is Nov 12

November 11, 2010

by George Lizama The Problem Nonprofit organizations are already feeling the combined pressure of escalating direct mail costs, falling response rates and the dramatic shrinkage of their donor universe, made up almost entirely of the Depression era and WWII generations. The difficulty in maintaining dollar donation levels and growing the donor base to offset lost…

DMAW Monthly Luncheon | Nov 18

November 4, 2010

I wanted to make sure you knew that we have a great speaker for our DMAW Monthly Luncheon scheduled for Thursday, November 18.  This speaker could answer some of your challenges, such as… Are you getting today’s consumers to buy your product or service or donate to your cause? Have you figured out your buyer’s/donor’s habits?…

Oct 30 Call for Papers Deadline for the 6th Annual Bridge Conference

October 28, 2010

October 30 is the Call for Papers Deadline for the 6th Annual Bridge to Integrated Marketing & Fundraising Conference scheduled for July 21-22, 2011at the Gaylord National Hotel & Conference Center adjacent to Washington, DC! Visit the Bridge Conference website to download the Call for Papers information and apply online! Presenting at the Bridge Conference…

Marketers praise PRC decision to deny ‘exigent’ postal rate increases

October 21, 2010

from DMNews Marketers and business groups praised the Postal Regulatory Commission’s decision to unanimously reject the Postal Service’s request to raise rates above the rate of inflation. The PRC decided September 30 that the USPS failed to justify its request for a 5.6% average increase. “Today’s decision is a great victory for businesses and consumers,”…

PRC Denies Postal Service Exigent Rate Request: Decision is Unanimous

October 7, 2010

Did we cross that Bridge?

September 30, 2010

By Alan Rich The 2010 Bridge Conference came and went just like that. Countless volunteer hours over the course of 10 months came down to what amounted to 48 hours of a fabulously produced, highly successful, Bridge Conference. Much of the credit goes to its co-chairs, Greg and Dayna. I have been involved with the…

Association Day Invitation

September 23, 2010

This is a quick follow-up to our printed invitation that was sent inviting you to DMAW’s 8th Annual Association Marketing Day, scheduled for Thursday, Oct. 7 at the Capital Hilton Hotel. We hope you received the invitation and were enticed to visit our website,, to learn more about our well-received annual Association Marketing Day. You see the bad news every day…

September Luncheon Recap

September 23, 2010

By Gail Diggs On September 16th, I did something I’ve never done before… I attended a monthly luncheon sponsored by DMAW  — and it was absolutely wonderful. I was greeted warmly by the conference organizers and directed to a lovely, quite comfortable room where the meeting would be held. While waiting for the session to…

A Blueprint for Social Media Success

September 2, 2010

The DMAW Presents a Webinar September 14, 2010 12:00pm – 1:00pm Members: Free! NonMembers: $49 Click here for details and registration information for the Webinar. Many nonprofits are dabbling in the practice of social media, but the question remains: how can nonprofits be truly successful in social media? What does success look like, anyway? Will…