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Incentums Today: 4 Tips

May 13, 2010

By Graham Ruffels As a fundraising advocate and proponent of effective marketing, I have a passion for premiums and incentive-based programs.  “Incentums”, if you will, continue to be an effective way to increase targeted fundraising response rates, particularly in today’s marketplace. Two primary models exist: Up-front and back-end.  With a great deal of attention over…

Change in Ning…surprising!

May 6, 2010

By Hilary Baar I was surprised to read in Direct that Ning was no longer offering a free version of their online community platform.  When DMAW began setting up its social media presence and channels, we looked at including Ning for a while in the offerings.  Whew, I’m glad we didn’t.  The bigger issue, as…

Stay In ‘The Know’

April 29, 2010

Here are some of the latest headlines in the Direct Marketing Industry today. USPS Resumes Full International Service “Now that international airports across Europe have reopened following the disruption caused by the Icelandic volcanic activity, the U.S. Postal Service has resumed full international mail service. Effective immediately, the service guarantees for Express Mail International (EMI)…

The age old debate….”what makes a package successful?

April 22, 2010

By Vickie Norman The age old debate….”what makes a package successful? it is the copy..it is the lists..copy…lists…copy..lists…”.  As we know it is the lists…that comes from a list manager/broker…. Wednesday, April 28th list managers, brokers, owners, data providers, mailers, and ANYONE who is involved in the list side of direct marketing will come together…

FACE TIME. It Matters.

April 8, 2010

By Alan Rich Face-to-face meetings build trust and relationships; Education and training are more effective in a live setting; Live meetings actually save time and money; Live meetings result in a more effective exchange of ideas; Face-to-face meetings provide the human connection that powers business; Face-to-face meetings create jobs and powers the economy. Time is…

Direct Mail in a Changing World

April 1, 2010

By Jean M. Simmons Most everyone has mixed feelings about direct mail fundraising. We all receive too much of it ― whole forests worth ― it sometimes seems. And we’re increasingly hip to all the tricks: the “urgent stamp,” the promise of a “free gift inside” and so on. But despite the competition in the…

The More Things Change, The More They Stay the Same – Looking at The DMAW through the prism of time

March 25, 2010

By Jinny Fleischman How often have we heard – The DMAW just isn’t the same organization? It has been a very long time since I first became active in The DMAW, and quite a while since I first started serving on the board. I remember my first board retreat when we had a consultant who…

DC Happenings: Production Club Charity Golf

March 18, 2010

There is never a shortage of great things to do in the DC area and this spring is no different.  The Production Club of Washington is holding their 1st Annual Golf Tournament, which will benefit the survivors of the earthquake in Haiti. This event will take place on Friday, April 23, at the Pender Brook Golf…

Best of Direct – A Really Good Event

March 4, 2010

By Hilary Baar Last year, DMAW and the DMAW Educational Foundation had their inaugural “Best of Direct” event recognizing leaders and volunteers.  Several notable awards are given each year at this event.  The following is a list of awards given as well as the 2009 recipient.  DMAW Award for Distinguished Achievement in Direct Marketing: Rick Whelan, President,…

A Brave New World: Changes In Our DM Eco-System

February 25, 2010

By Graham Ruffels I, like many, have increased my reading of trade publications over the past year in order to keep up with what DM thought leaders are saying about where the industry is headed.  You don’t have to read much past the title of most articles and it is obvious –  the multi-channel, closed…

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