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2010 Bridge Conference

July 1, 2010

by Alan Rich   The Bridge Conference this year is coming together swimmingly. There is a ton of education sessions in dozens of tracks to please any palate.  The Solutions Showcase is nearly sold out, so there will be close to 100 vendors showing and educating you, the attendee, so please, be sure to walk…

The Board – Serving You Now! Part 2

June 24, 2010

by Donna Tschiffely I mentioned in my last blog (posted on May 20) that the board meets the third Thursday of every month.  In fact, the third Thursday of every month is a very busy day around DMAW – that is also the day we conduct our monthly luncheons.  This latest one was with Andy…

DMAW May 2010 Monthly Luncheon

June 17, 2010

by Dawn Kresslein It is easy for direct marketers (and in my case sales representatives/new business developers) to get wrapped up in their usual approaches of reaching out to their target audience.  Often times, we repeatedly use the same strategies, without questioning the effectiveness of these strategies.  It is possible that our approaches are successful,…

The Loss of an Icon

June 14, 2010

By Hilary Baar On May 19th, I attended Mike O’Hara’s funeral but truly it was billed (and did deliver) as a celebration of his life.  Although, I wasn’t a close friend of Mike’s, from the time I became a DMAW member almost 20 years ago, Mike was always an (or rather, the) icon.  He was…

Upcoming Networking Luncheons

June 10, 2010

JUNE LUNCHEON Thursday, June 17 Ruth Goldway, Chairman, US Postal Regulatory Commission Topic: The History, Role and Challenge of the Commission and How It Impacts Our Industry Chairman Goldway will be discussing the PRC’s role in implementing the Postal Accountability and Enhancement Act against the backdrop of the increasing activity level surrounding postal issues.  The PRC is…

The Board – Serving You Now!

May 20, 2010

by Donna Tschiffely Have you ever wondered how the word “board” came to be defined as “a committee having supervisory powers?”  Ok, here is a quick etymology lesson…Old English definition, board is a plank, flat surface (think table); the meaning then evolved to mean “food” – in this case the table upon which the food is…

Incentums Today: 4 Tips

May 13, 2010

By Graham Ruffels As a fundraising advocate and proponent of effective marketing, I have a passion for premiums and incentive-based programs.  “Incentums”, if you will, continue to be an effective way to increase targeted fundraising response rates, particularly in today’s marketplace. Two primary models exist: Up-front and back-end.  With a great deal of attention over…

Change in Ning…surprising!

May 6, 2010

By Hilary Baar I was surprised to read in Direct that Ning was no longer offering a free version of their online community platform.  When DMAW began setting up its social media presence and channels, we looked at including Ning for a while in the offerings.  Whew, I’m glad we didn’t.  The bigger issue, as…

Stay In ‘The Know’

April 29, 2010

Here are some of the latest headlines in the Direct Marketing Industry today. USPS Resumes Full International Service “Now that international airports across Europe have reopened following the disruption caused by the Icelandic volcanic activity, the U.S. Postal Service has resumed full international mail service. Effective immediately, the service guarantees for Express Mail International (EMI)…

The age old debate….”what makes a package successful?

April 22, 2010

By Vickie Norman The age old debate….”what makes a package successful? it is the copy..it is the lists..copy…lists…copy..lists…”.  As we know it is the lists…that comes from a list manager/broker…. Wednesday, April 28th list managers, brokers, owners, data providers, mailers, and ANYONE who is involved in the list side of direct marketing will come together…

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