Blogs
Sip, Socialize, and Speed-Network with YDMAW
Being a young professional in direct marketing can prove challenging when you’re new to the industry. Everyone is seemingly already an expert and finding others in the same boat is daunting in a room full of strangers. This has always been a challenge, but that journey became even more difficult after the 2020 COVID outbreak when many companies went fully remote.  While it is important for us to safely start to mingle, build new relationships, and re-establish old connections, we are still finding ourselves in a position where that’s much easier said than done.
For everyone who has felt or continues to feel this way—you are not alone! YDMAW is taking these challenges head-on by creating a young professionals space where we can meet others our own age with diverse experiences and similar ambitions. [read more]
In December 2021, the DMAW community came together in person for the first time in almost two years to award the venerable Hall of Leaders Award, which this year went to Roger Hiyama, Executive Vice President, Solutions & Innovations of Wiland.Â
To be recognized, the nominees for the Hall of Leaders award are voted on by previous winners and approved by the DMAW Board, making it truly a peer recognition award. There are four specific criteria for the Award: [read more]
PART II -Â Using Premiums to Retain Donors
Ok, so you can get more donors at a nice investment using premiums. You can even get economies of scale on production, lowering cost per piece because you can find more names to mail. But now you have a lot of donors who aren’t committed, won’t renew, churn and burn – or so the critics say. The numbers say something different.
Including premiums strategically in a house file or renewal schedule – starting with repeating your acquisition package at least once or twice a year to those donors – will also increase your response rates. Improved response rates will increase retention rates. [read more]
2010 MAXI Award Winners
Big Idea PLATINUM Fundraising That Works! St. Labre Sister School Fire Appeal Focus Direct, LLC St. Labre Winter Scarf Appeal Nonprofit Acquisition/Prospecting –Â Â Â Â Â Â Â Â 501 (c) 3 GOLD Daniller + Company Ft. Worth Museum of Science and History Fall 09 Acquisition The Lukens Company Tell Your Story Stephen Winchell & Associates WWII Museum – Tom Brokaw…
Annual Best of Direct Gala!
Do you know someone who should be recognized for their excellence? Nominate someone who you may feel be deserving of one of these awards, just download the appropriate application, complete it by August 11 and fax it to 703-481-3629 or email it to info@dmaw.org. Go to http://bit.ly/bestofdirect for more details. THE BEST OF DIRECT RECOGNIZES EXCELLENCE Mark Your Calendar and…
2010 Annual Best of Direct Gala!
Do you know someone who should be recognized for their excellence? Nominate someone who you may feel be deserving of one of these awards, just download the appropriate application, complete it by August 11 and fax it to 703-481-3629 or email it to info@dmaw.org. Go to http://bit.ly/bestofdirect for more details. THE BEST OF DIRECT RECOGNIZES EXCELLENCE Mark Your Calendar and…
DMAW June Networking Luncheon Recap
by Gayden Prince State of the Post Office On June 17th, the DMAW held their June Networking Luncheon at the National Trust for Historic Preservation in Washington, DC. The topic of the presentation was one that may affect Direct Marketers more than any other marketing channel—the United States Postal Service and the obstacles facing an…
The Board – Serving You Now! Part 2
by Donna Tschiffely I mentioned in my last blog (posted on May 20) that the board meets the third Thursday of every month. In fact, the third Thursday of every month is a very busy day around DMAW – that is also the day we conduct our monthly luncheons. This latest one was with Andy…
The Loss of an Icon
By Hilary Baar On May 19th, I attended Mike O’Hara’s funeral but truly it was billed (and did deliver) as a celebration of his life. Although, I wasn’t a close friend of Mike’s, from the time I became a DMAW member almost 20 years ago, Mike was always an (or rather, the) icon. He was…
Upcoming Networking Luncheons
JUNE LUNCHEON Thursday, June 17 Ruth Goldway, Chairman, US Postal Regulatory Commission Topic: The History, Role and Challenge of the Commission and How It Impacts Our Industry Chairman Goldway will be discussing the PRC’s role in implementing the Postal Accountability and Enhancement Act against the backdrop of the increasing activity level surrounding postal issues. The PRC is…