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Blogs Virtual Acquisition Strategy Forum Earlier this month, several members of our team had the pleasure of attending the virtual DMAW Acquisition Strategy Forum. The forum was informative for anyone interested in developing multi-channel acquisition and covered all aspects of acquisition strategy, including audience development, creative strategy, analytics, and retention. If you weren’t able to…

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Blogs Before you begin reforecasting or budgeting for the next fiscal year, make sure your plan is as comprehensive and detailed as possible. A budget by donor type, program, campaign, and channel is an essential tool to help manage unpredictability and provide a framework when revenue or expenses need to change.  Note that cost per…

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Blogs Gratitude in Uncertain Times: 12 Tips to Show Donors They Matter As we write this from our home offices in Maryland and Virginia, incredible staff at the nonprofits we care about are scrambling to figure out how to continue driving their missions through the COVID-19 pandemic. We are speaking with clients throughout the day…

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Blogs Why Retention Matters We can all agree that donor retention is important, but really how important? Presenters Marie Kosanovich and Courtney Lewis revealed at last week’s Lunch and Learn: Retention and Lapsed Strategies, that acquiring new donors, members, and customers has become extremely competitive due to a crowded marketplace. The abundance of options has…

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Blogs If you’re like me you might have wondered why at the Annual Business Meeting of the Direct Marketing Association of Washington, our keynote speakers were speaking on crisis communications as opposed to, one might be forgiven for assuming, direct marketing. But, when you dig into the outcomes of a crisis – it is clear…

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Blogs A Deeper Dive into Donor Advised Fund Marketing One of the biggest challenges we face as an industry is the consolidation of billions of philanthropic dollars into Donor Advised Funds. This has been heightened by the 2018 tax reform. For instance, have you ever used a deadline on your Donor Advised Fund marketing for…

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Blogs   Everyone seems to be talking about text messaging these days! With 95% of Americans owning a mobile phone, more of us are “meeting people where they are” by using mobile (SMS) as a vital component of an organization or campaign’s communications, fundraising, advocacy and field strategies. More and more nonprofit organizations and campaigns…

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