Blogs
Nominations Open for 2016 Hall of Leaders Award
DMAW’s highest honor is the Hall of Leaders Award recognizing distinguished achievement in direct marketing. This prestigious peer recognition has been given annually for 59 years. The award recognizes the lifetime achievements of a DMAW member who has made extraordinary contributions to our organization and to the direct marketing industry over the course of his…
DM 201: Get Out of the Office!
As direct marketers, we’re some of the hardest working professionals—juggling countless details and deadlines, responding to donors, and analyzing data—so it’s easy to forget that we need to find time to think. Thinking time—with no interruptions or timetable—helps us move beyond just trying to keep our heads above water, and to consider priorities, and what…
How The American Dream Impacts Marketing & Fundraising
The DMAW Annual Meeting kicked off with an overview of the 2015 efforts and accomplishments. Thanks to the help of the volunteers, members and the DMAW board, the organization is stronger than ever. We are looking forward to 2016 with more lunch and learns, member appreciation events, and the 2016 Bridge Conference, with an appropriate…
Direct Marketing 101: Database, Online Marketing, and Telefundraising
Part three of a new blog series. Fundraising is a major facet to the Direct Marketing world. Whether you work in-house or at an agency, it is crucial to understand the techniques and strategies in order to create a successful campaign. In our third and final blog post on DMAW’s DM 101 workshop, learn from…
Direct Marketing 101: Data
Part two of a new blog series. In Direct Marketing, data plays a crucial component to measuring the success of a campaign. How is it collected? Processed? Received? Our data helps garner our results and tells us what worked, what didn’t work, and what we can do next to improve on the next campaign. In…
The Overachiever’s Guide to Year-End Fundraising
Many charities receive more than forty percent of their annual revenue during the year-end fundraising season. Despite their best intentions, many also wait until late in the year to formulate and initiate their year-end strategies. But some fundraisers achieve astounding results without looking at a single word of copy over Thanksgiving dinner! Who are these…
USPS Promotion Programs for 2016
Excerpts quoted from the Rapid Information Bulletin Board System (RIBBS) website. In late 2015 the United States Postal Service (USPS) filed a proposal with the Postal Regulatory Commission (PRC) for approval of five promotional programs aimed at increasing mail volumes by offering incentives to mailers. Recently approved by the PRC the five promotions for the…
Are We Losing Our Visionaries?
I had the distinct honor and privilege to know and work with two icons in our industry who have recently passed away… On November 20, 2015, Austin Kiplinger, who led Kiplinger Washington Editors, business and economic forecasting publications for more than three decades, and an expert in direct response, lost his battle with cancer. Over…