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Nonprofits Must Leverage Millennials to Navigate the Digital Era

June 15

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Digital communications have undoubtedly become an integral part of daily life. President Trump’s tweets instantaneously reach over 30 million people worldwide. Media outlets such as The Washington Post, The New York Times, and BuzzFeed routinely use Facebook Live and other digital applications to engage with supporters and share breaking news. Through Instagram and Snapchat, high school students can find and reach out to their favorite musicians, sports teams, actors, and activists with just a touch to a screen. That’s why I was shocked to learn that 62 percent of nonprofits nationwide don’t have written digital programs, while attending the Direct Marketing Association of Washington’s “Upping Your Digital Program ...Read more


You Win Some, You Lose More. Don’t’ Let Your Donors Walk Away: Make Retention Your New Acquisition

Did you know that most nonprofits are not currently measuring donor retention on a monthly basis? Do you know why it matters? According to The 2017 Fundraising Effectiveness Project report in 2016, every $100 gained in gifts was offset by $95 in losses through gift attrition. Let that sink in; for every dollar amount you gain, you are losing regular givers and their future donations at an enormous rate. While we as a sector are doing sort of OK at bringing in new donors, we’re not really doing well at keeping them—nor are we making sure that we are not negatively impacting overall program growth due to donor loss. Donor (and gift) retention have been averaging below 50 percent over the last ten years, according to DonorTrends ...Read more


Sneak Peek on What to Expect at Upping Your Digital Program Workshop

Don’t have a digital program? You’re not alone—more than half of nonprofits and charities don’t take advantage of the opportunities that digital marketing brings to the table. For those organizations and those who are looking to improve their digital programs, DMAW is hosting the Upping Your Digital Program Workshop on June 8th. I had a chance to chat with the chair of this event, Jade Nguyen; about why this event is one you won’t want to miss. Kate: What should participants look forward to at this event? Jade: What I love about this event is that dives deep into a newly released report, covering 530 nonprofits in more than 20 countries, and it’s conveniently a half-day workshop as well, so you are not ...Read more


Fundraisers Face Significant Retention Decline

April 28

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Retention matters. It is sometimes the greatest—but most profitable—challenge you may face as a fundraiser. And it’s getting harder. That’s why DMAW is hosting a Lunch & Learn to provide a Retention Roadmap—answering your top retention questions and putting you on a path to file growth. For the past 10 years, donor retention has been decreasing; only 45 percent of 2015 donors continued to give the following year.* The continued decline of donor retention is alarming, as fundraisers shift their strategy towards ‘Retention Marketing’ and focus more on the profitability of the donors acquired. Data Source:  The Fundraising Effectiveness Project  2017 Fundraising Effectiveness Survey Report.Visual:  ...Read more


Data Strategy Forum Brings List Community Under One Roof

April 19

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On May 9th, list professionals will be convening once again, but instead of heading to the List Bazaar, they are all coming down for the new and improved Data Strategy Forum. The name change reflects the changes in the industry. Certainly, for a long time now, we have been working with more than just mailing lists. What we now deal with is information, otherwise known as data. The Data Strategy Forum will address all types of data. The attendees are a nice mix of brokers, managers, agencies, co-ops and mailers. With the name change and the expanded focus, our audience should be larger and more diverse than ever before. For the list community, this is a one-of-a-kind opportunity to network with your clients, peers and future ...Read more


Monthly or Bust: Creating a Sustainer Culture

April 7

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  On his very first day as membership director, Dane Grams strove to make monthly donors the centerpiece to the Human Rights Campaign’s (HRC) sustainer strategy. Why? Well, as he convinced the HRC development team—and now the audience at the DMAW Lunch & Learn: Sustainer Recruitment and Engagement event—monthly sustainers give the most money over time. During his presentation with National PTA’s deputy executive director Karin Kirchoff, Grams used his experiences at HRC to demonstrate how growing your donor file and retaining them can be accomplished on the first ask—by getting them to sign up for monthly contributions. “[Sustainer givers are] more loyal, build stronger relationships, provide a solid ...Read more


2017 Data Strategy Forum (Formerly List Bazaar)

April 4

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  The annual gathering of list professionals started in the mid-1980s as a way to exchange and market mail list information. We didn’t have web sites, emails, Mail Chimp or any online capabilities to share our lists.  Word of mouth…it was as simple as that! But, in recent years, we have been doing much more as a group. DMAW has hosted a forum already for several years known as the List Bazaar, where we discussed data and strategies. We would talk and share information about our various kinds of data—how we collect, develop, maintain and analyze it in some fashion to achieve our goals. Why the name change?  It is relatively easy to see why the List Bazaar name has been changed to Data Strategy Forum.  Most ...Read more


IP Targeting Brings Digital and Mail Together

March 22

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  How would you change your next direct mail campaign if you had access to the IP address that matches your prospect list? It’s a question many direct mailers now face. With increasing sophistication and relatively new technologies, you can harness the best of targeted digital and direct marketing. What are my choices? Before we share a few strategies, let’s understand some of the options available to marketers using IP targeting. The first—and most widely adopted—method is using cookies to capture visitor traffic and synchronize that data with your prospect file and retarget. Effective, but this requires a prospect to have visited a digital property to qualify. Second, and the most seasoned option, is ...Read more


Oyster Folds, Pixie Dust, and Lenticular Motion, Oh My! at the IFIT Forum

March 10

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If you were in the audience of the 2017 DMAW Innovative Formats Integrated Techniques (IFIT) Forum on March 7th in lovely Arlington, VA, you know what I mean when I exclaim, “What a buffet of ideas!” The presentations kicked off promptly at 9:00 am with introductory remarks from the ‘time captains’ and brilliant co-chairs Shannon Murphy and Elise Buck.  The audience, of over 100 attendees, ran the gamut of experience level, but I’m certain everyone took home a nugget of brilliance in addition to a folio full of formats, techniques, and other goodies provided by the presenters and sponsors.  Everyone said they were taking the fun samples for their children or friends, but I think they’re keeping them.  Did you get a ...Read more


Brainstorming new ideas for your next marketing campaign?

February 23

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Here’s a sure fire way to gain some competitive marketing intelligence: one word – IFIT. Because if you’re interested in learning what’s new, unique and working in digital, mobile, and direct mail – you need to get March 7th on your calendar – pronto. The DMAW Innovative Formats Inventive Techniques (IFIT) Seminar brings suppliers, manufacturers and marketers like you together in a one-on-one setting—with presentations from the industry’s top suppliers. According to IFIT Co-Chairs Shannon Murphy and Elise Buck, this seminar is a great resource to anyone, both new and veteran, in the industry looking for the latest techniques in direct marketing. This is the fourth year that Shannon Murphy and Elise Buck are ...Read more