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News Flash— Direct Mail and Print Not Dead

June 28

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Technology isn’t killing direct mail… It’s making it more efficient, cheaper and adding new options to the game. So before you ring the bell to bring out your dead direct mail programs, take a step back, breathe and ask yourself: how can I take advantage of all this? If you missed the DMAW Production Strategies Forum on June 19, you not only missed a tasty lunch but an eye-opening discussion about digital printing, personalization and mailshop innovations, postage costs, and USPS Informed Delivery. Here’s a quick recap. Digital is making its mark in print and mail—and has been for many years now. If you haven't heard about it or been told to take advantage, then it is time to crawl out from behind the rock, put down the ...Read more


Applying Digital Tactics to Membership Organizations and Components

June 22

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With a lengthy to-do list and planning for our large annual governance conference, the thought of missing a full day of work is quite daunting. But the time spent at the DMAW Digital Day Forum was so worthwhile! To my pleasure, I was able to immediately start applying some of the digital tips and tricks from this tech-focused, professional development session. A bit of background: I work at the American Nurses Association (ANA), the one professional association that represents the United States’ 4 million registered nurses. I was extremely inquisitive about digital tactics that I could apply to ANA’s 50 state offices with which I work closely in my membership marketing role. To that end, I walked away from this year’s ...Read more


We entered muggles. We left magicians.

June 19

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I think it was Dumbledore who once said, “Magic is best taught in the morning.” In truth, I’m not sure he said this. But morning was the perfect time for DMAW to host “Mid-level Magic”—taught by marketing masters Lisa Maska, CFRE and Jillian Leslie of Lautman Maska Neill & Company. Lisa and Jillian opened this great Wake-Up & Learn event with the question that had brought us all to SEIU at 8am that morning: “Why is mid-level important?” The answer: While giving continues to remain flat at 2% of income for the majority of donors nationwide, higher income donors ($100k-$200k) today donate 2.6% of income annually, which means a greater ROI opportunity if you devote the resources and time to properly ...Read more


The Magic Your Organization Needs—June 14th Session on Mid-level Donors

So often, the situation is the same: you’ve worked hard to acquire loyal, valuable donors. They receive a great series of appeals each year that use innovative strategies and best practices. Maybe you’ve incorporated some Planned Giving marketing and a monthly giving push into your thriving direct mail program. You might even have a robust major gift track with at least one person on the development team working to cultivate direct mail donors to give larger, significant gifts. So, what’s missing? Where might you be leaving money on the table within a truly successful and well-rounded direct response program? The answer: The people in the middle! On June 14th, we will share why mid-level donors deserve—and want—more ...Read more


Production Strategies Forum

Direct Mail production is complex and ever-evolving. With the introduction of new technologies and techniques, it’s more important than ever to understand the many options and applications available to you. Our Production Strategies Forum on June 19th is designed to guide you in that effort. We have gathered some of the industry’s best and most experienced for a half-day forum to help you stay informed on current trends, pricing, and proven best practices to help you save money, maximize your data, and improve the quality of your direct mail campaigns. Here’s a sneak peek of what you will come away with if you register for this event: Print with Joel Kaufman, Vice President of Sales, Chromagraphics, Inc. and Jeff ...Read more


What the Data Tells Us: Biggest Takeaways from 2017

Why would a college professor drive 3 hours each way through DC traffic for a DMAW Wake Up & Learn session? HINT: The answer is a 4-letter word… DATA! That’s right—you say analytics, and I say, “YES, please!” Carol Rhine’s insightful Target Analytics presentation was definitely worth the trip from Salisbury, MD. I’m a firm believer that data does not give us answers. It empowers us to ask better questions. So, what did the data tell us, and how does that impact our decisions? 2017 was different. The numbers tell us it was a double whammy. First, politically-driven reactive giving started in late 2016 and continued throughout most of 2017. Things started settling down a bit in the third quarter, but ...Read more


Mobile. It’s not just for selfies anymore.

The rise of mobile—it’s a phrase you no doubt have heard at marketing events for years. But get ready to hear it one more time because mobile use has hit a number of benchmark highs this past year that are reinforcing just how critical it is for nonprofits to up their mobile game. The Numbers  Smartphone users now account for nearly half of all email-driven orders — a 33% increase from last year. And it’s not just email. Mobile users are also visiting your websites at higher rates than ever before. According to M+R’s 2018 Nonprofit Benchmarks Report, 40% of nonprofit website visitors in 2017 were on their mobile device. And while mobile users only had an 8% conversion rate after reaching an organization’s main ...Read more


Your Guide to Rapid Response: Phases 1, 2, 3

When direct marketers hear the words “Rapid Response,” I think it’s common practice for us all to be numb to the phrase.  After all, aren’t we rapidly responding to multiple things every day? And while this is true, it became clear when sitting at the DMAW Lunch and Learn about Rapid Response Fundraising and hearing from AARP Foundation’s Laurie Houseknecht and Laura Cole from Sanky Communications that successful ‘rapid response’ fundraising requires exceptional planning. It requires the ability to be flexible, patient and so in tune with your organization, or client’s mission, that you are ready to respond to a disaster or an emergency and know exactly what’s needed to get from Step 1 to launch, at any given ...Read more


A 360 ° Approach to Data Strategy, Now Live Streamed

April 26

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In case you haven’t heard, the DMAW Data Strategy Forum on Wednesday, May 2, is SOLD OUT! If you’re one of the lucky ones that were able to sign up and grab a spot, you are in for a treat. This year's theme is a 360° approach to your data strategy. As we all know—whether it’s non-profit, political, associations, B2C or B2B—the most effective campaigns are multi-channel. The use of data, and the intelligence it provides, is the cornerstone by which we build the most effective campaign strategies for our clients. You will learn how data modeling, analytics and AI is driving how we do business in the direct response industry right at this very moment. If you didn’t get a spot, not to worry. The DMAW will be live ...Read more


Educate for Success—Why I Attended DM101 and You Should Too

March 29

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Are you fresh on the direct mail scene—a newbie like me? If so, the DMAW’s DM 101: The Basics seminar is one you don’t want to miss. Direct mail is a beautiful mystery—as I continue to learn and create within this industry, I’ve quickly discovered that I mustn’t forget the basics. Having a direct mail education is fundamental to being successful within this industry. Whether you work for an agency, nonprofit, production company, or analytics firm, having a solid foundation and understanding of direct mail is essential. Thus, I was excited to find that this DM 101 seminar covered everything from A–Z: creative, lists, data hygiene/processing, production services, data capture/caging, database analytics, online ...Read more