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What the Data Tells Us: Biggest Takeaways from 2017

Why would a college professor drive 3 hours each way through DC traffic for a DMAW Wake Up & Learn session? HINT: The answer is a 4-letter word… DATA! That’s right—you say analytics, and I say, “YES, please!” Carol Rhine’s insightful Target Analytics presentation was definitely worth the trip from Salisbury, MD. I’m a firm believer that data does not give us answers. It empowers us to ask better questions. So, what did the data tell us, and how does that impact our decisions? 2017 was different. The numbers tell us it was a double whammy. First, politically-driven reactive giving started in late 2016 and continued throughout most of 2017. Things started settling down a bit in the third quarter, but ...Read more


Mobile. It’s not just for selfies anymore.

The rise of mobile—it’s a phrase you no doubt have heard at marketing events for years. But get ready to hear it one more time because mobile use has hit a number of benchmark highs this past year that are reinforcing just how critical it is for nonprofits to up their mobile game. The Numbers  Smartphone users now account for nearly half of all email-driven orders — a 33% increase from last year. And it’s not just email. Mobile users are also visiting your websites at higher rates than ever before. According to M+R’s 2018 Nonprofit Benchmarks Report, 40% of nonprofit website visitors in 2017 were on their mobile device. And while mobile users only had an 8% conversion rate after reaching an organization’s main ...Read more


Your Guide to Rapid Response: Phases 1, 2, 3

When direct marketers hear the words “Rapid Response,” I think it’s common practice for us all to be numb to the phrase.  After all, aren’t we rapidly responding to multiple things every day? And while this is true, it became clear when sitting at the DMAW Lunch and Learn about Rapid Response Fundraising and hearing from AARP Foundation’s Laurie Houseknecht and Laura Cole from Sanky Communications that successful ‘rapid response’ fundraising requires exceptional planning. It requires the ability to be flexible, patient and so in tune with your organization, or client’s mission, that you are ready to respond to a disaster or an emergency and know exactly what’s needed to get from Step 1 to launch, at any given ...Read more


A 360 ° Approach to Data Strategy, Now Live Streamed

April 26

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In case you haven’t heard, the DMAW Data Strategy Forum on Wednesday, May 2, is SOLD OUT! If you’re one of the lucky ones that were able to sign up and grab a spot, you are in for a treat. This year's theme is a 360° approach to your data strategy. As we all know—whether it’s non-profit, political, associations, B2C or B2B—the most effective campaigns are multi-channel. The use of data, and the intelligence it provides, is the cornerstone by which we build the most effective campaign strategies for our clients. You will learn how data modeling, analytics and AI is driving how we do business in the direct response industry right at this very moment. If you didn’t get a spot, not to worry. The DMAW will be live ...Read more


Educate for Success—Why I Attended DM101 and You Should Too

March 29

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Are you fresh on the direct mail scene—a newbie like me? If so, the DMAW’s DM 101: The Basics seminar is one you don’t want to miss. Direct mail is a beautiful mystery—as I continue to learn and create within this industry, I’ve quickly discovered that I mustn’t forget the basics. Having a direct mail education is fundamental to being successful within this industry. Whether you work for an agency, nonprofit, production company, or analytics firm, having a solid foundation and understanding of direct mail is essential. Thus, I was excited to find that this DM 101 seminar covered everything from A–Z: creative, lists, data hygiene/processing, production services, data capture/caging, database analytics, online ...Read more


Direct Marketing 101: All the Basics You Need to Know

February 26

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New to the industry or looking for a refresher on techniques and strategy, from the best in the field? Then you might want to reserve your spot now for the upcoming DM101 session on March 8th. Taught by industry leaders, this full-day seminar will provide foundational training and go over what makes a successful direct marketing campaign. The session will be comprised of eight sections, introduced by the top marketing professionals in the DC area: Creative Strategy and Design, with Avalon Consulting’s Senior Vice President, Kerri Kerr Marketing Lists and Acquisition, with Belardi/Wong’s Senior Vice President, Jeanette Cassano Data Hygiene and Processing, with MMI Direct’s Manager of Operations, Lori Barao ...Read more


5 Ideas Beyond Your Biggest P2P Events

February 1

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You are in for a treat. Mark Becker from Cathexis Partners was asked to do a webinar for all of us at the DMAW. And it came on a perfect day, because it was snowing in DC, and nobody wanted to go into work anyway, so many of us stayed home and took part in this fantastic webinar. But if you missed it because you were playing in the snow, or at work, fear not. Here you go. 1. If you build it, it doesn’t mean “they will come.” Use every tool at your disposal to promote your event be it direct mail, email, newsletters, Facebook, Google, local paper ads, twitter whatever you can. Multichannel your event marketing. Create a viral video testimony from someone being helped by the money raised. As Mark says, “You have to ...Read more


Current Cybersecurity Trends and Risk Mitigation for Direct Marketing Professionals

January 23

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Is your business or nonprofit prepared for a cyber attack? In the event of a data breach, would you know what to do? The risks of cyber attack are only increasing, so preparing for an intrusion is vital—to protect your donors, clients, staff, and your organization. We’ll tackle your questions head on and provide you with a cybersecurity game plan at our special presentation “Current Cybersecurity Threats and Risk Mitigation for Direct Marketing Professionals” this Thursday, January 25th, from 6pm to 9pm at SEIU in DC. Justin Freeh, Vice President of Operations and Chief Legal Counsel at SAIFE (a DC-based cybersecurity firm), will share the latest information about cyber threats, vulnerabilities and the best defenses ...Read more


Beyond the Event; Creative Approaches to Peer-to-Peer Fundraising

January 10

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As you launch your fundraising campaigns this year, you may be missing out on some creative and effective new ways to use peer-to-peer tools and approaches beyond traditional events. Don’t get me wrong. Traditional run, walk, and ride events are highly effective. But, non-traditional peer-to-peer campaigns have an important place in fundraising, too. They’re typically less expensive to pull off than traditional run, walk, and ride events. And, they can be an effective way to supplement traditional peer-to-peer events year-round, especially during the months between events. In an upcoming DMAW webinar, I will discuss all the benefits of non-traditional peer-to-peer fundraising—as well as introduce fresh ideas and real-world ...Read more


Merry, Merry or Quite Contrary?

January 4

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Right before Christmas, President Trump signed the Tax Cuts and Jobs Act, into law. If you are a non-profit, you must be wondering how it will impact your fundraising—and what to do about it. Let’s break it down into five factors (for a more in-depth look, read the full article here. ​ 1. Uncertainty. The uncertainty that comes with major tax overhauls will lead many potential donors to reduce or eliminate their giving—many people won’t know how this law will affect them until they actually file their 2018 taxes in early 2019. That’s a long time to deal with doubt. ​ What you can do now: Create a community for your donors. Non-profits are perfectly positioned to give donors a place to belong and to bring together ...Read more