DMAW Blog
Mobile. It’s not just for selfies anymore.
The rise of mobile—it’s a phrase you no doubt have heard at marketing events for years. But get ready to hear it one more time because mobile use has hit a number of benchmark highs this past year that are reinforcing just how critical it is for nonprofits to up their mobile game. The Numbers…
Read MoreYour Guide to Rapid Response: Phases 1, 2, 3
When direct marketers hear the words “Rapid Response,” I think it’s common practice for us all to be numb to the phrase. After all, aren’t we rapidly responding to multiple things every day? And while this is true, it became clear when sitting at the DMAW Lunch and Learn about Rapid Response Fundraising and hearing…
Read MoreA 360 ° Approach to Data Strategy, Now Live Streamed
In case you haven’t heard, the DMAW Data Strategy Forum on Wednesday, May 2, is SOLD OUT! If you’re one of the lucky ones that were able to sign up and grab a spot, you are in for a treat. This year’s theme is a 360° approach to your data strategy. As we all know—whether…
Read MoreEducate for Success—Why I Attended DM101 and You Should Too
Are you fresh on the direct mail scene—a newbie like me? If so, the DMAW’s DM 101: The Basics seminar is one you don’t want to miss. Direct mail is a beautiful mystery—as I continue to learn and create within this industry, I’ve quickly discovered that I mustn’t forget the basics. Having a direct mail…
Read MoreDirect Marketing 101: All the Basics You Need to Know
New to the industry or looking for a refresher on techniques and strategy, from the best in the field? Then you might want to reserve your spot now for the upcoming DM101 session on March 8th. Taught by industry leaders, this full-day seminar will provide foundational training and go over what makes a successful direct…
Read More5 Ideas Beyond Your Biggest P2P Events
You are in for a treat. Mark Becker from Cathexis Partners was asked to do a webinar for all of us at the DMAW. And it came on a perfect day, because it was snowing in DC, and nobody wanted to go into work anyway, so many of us stayed home and took part in…
Read MoreCurrent Cybersecurity Trends and Risk Mitigation for Direct Marketing Professionals
Is your business or nonprofit prepared for a cyber attack? In the event of a data breach, would you know what to do? The risks of cyber attack are only increasing, so preparing for an intrusion is vital—to protect your donors, clients, staff, and your organization. We’ll tackle your questions head on and provide you…
Read MoreBeyond the Event; Creative Approaches to Peer-to-Peer Fundraising
As you launch your fundraising campaigns this year, you may be missing out on some creative and effective new ways to use peer-to-peer tools and approaches beyond traditional events. Don’t get me wrong. Traditional run, walk, and ride events are highly effective. But, non-traditional peer-to-peer campaigns have an important place in fundraising, too. They’re typically…
Read MoreMerry, Merry or Quite Contrary?
Right before Christmas, President Trump signed the Tax Cuts and Jobs Act, into law. If you are a non-profit, you must be wondering how it will impact your fundraising—and what to do about it. Let’s break it down into five factors (for a more in-depth look, read the full article here. 1. Uncertainty. The…
Read MoreTen Commandments of Copy & Design Part II
You Still Can’t Risk NOT Reading This! (Continuing on with a quick wrap up of DMAW’s Ten Commandments Lunch & Learn featuring Tom Gaffny and Steve Fleshman.) Among the Commandments according to Tom and Steve is NEVER break a multi-page letter with the end of a sentence. Entice the reader to turn the page and…
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