Programs & Events
A 360 ° Approach to Data Strategy, Now Live Streamed
In case you haven’t heard, the DMAW Data Strategy Forum on Wednesday, May 2, is SOLD OUT! If you’re one of the lucky ones that were able to sign up and grab a spot, you are in for a treat. This year’s theme is a 360° approach to your data strategy. As we all know—whether…
Read MoreDirect Marketing 101: All the Basics You Need to Know
New to the industry or looking for a refresher on techniques and strategy, from the best in the field? Then you might want to reserve your spot now for the upcoming DM101 session on March 8th. Taught by industry leaders, this full-day seminar will provide foundational training and go over what makes a successful direct…
Read More5 Ideas Beyond Your Biggest P2P Events
You are in for a treat. Mark Becker from Cathexis Partners was asked to do a webinar for all of us at the DMAW. And it came on a perfect day, because it was snowing in DC, and nobody wanted to go into work anyway, so many of us stayed home and took part in…
Read MoreNonprofits Must Leverage Millennials to Navigate the Digital Era
Digital communications have undoubtedly become an integral part of daily life. President Trump’s tweets instantaneously reach over 30 million people worldwide. Media outlets such as The Washington Post, The New York Times, and BuzzFeed routinely use Facebook Live and other digital applications to engage with supporters and share breaking news. Through Instagram and Snapchat, high…
Read MoreMoving your CRM Database Without Losing Your Sanity or Your Job: Lessons from the Front Line
Image courtesy of patpitchaya at FreeDigitalPhotos.net By Pete Carter On November 17th I had the opportunity to moderate a panel discussion on the challenges surrounding a CRM database conversion. This sold-out Lunch & Learn was presented by the Direct Marketing Association of Washington (DMAW) and sponsored by EveryAction. Rose Simmons, the Director of Direct Marketing…
Read More8 Years of Uncertainty is Enough
Image courtesy of Stuart Miles at FreeDigitalPhotos.net By Jordanna Sussman I recently attended DMAW’s Lunch & Learn “Industry Trends and Insights for the Nonprofit Sector”, presented by Carol Rhine, Principal Fundraising Analyst at Target Analytics. Here are my 4 Key Takeaways: The wealthy are driving charitable giving This was an overarching theme throughout Carol’s presentation:…
Read MoreBreaking Through the Noise of an Election
You don’t have to be a political junkie to see that we are right in the middle of one of the loudest, most contentious election seasons we’ve seen in a long time. One has to wonder: how does this election impact our nonprofits? Are our donors being inundated with content? How do you break through…
Read MoreThe Overachiever’s Guide to Year-End Fundraising
Many charities receive more than forty percent of their annual revenue during the year-end fundraising season. Despite their best intentions, many also wait until late in the year to formulate and initiate their year-end strategies. But some fundraisers achieve astounding results without looking at a single word of copy over Thanksgiving dinner! Who are these…
Read MoreSmaller Non-Profits Have Marketing Advantages Too
For more than 20 years, I’ve heard non-profits say, “Why can’t we do what (fill in the blank) does?” Inevitably, the comparison is between a large-scale nationally recognized non-profit and their own small but successful organization. So, I remind them that these large organizations have built and earned brand equity over a long period of…
Read MoreMulti Channel vs. Integrated Marketing: A Crash Course
Last week I was excited to attend DMAW’s Crash Course on Integrated Marketing. As a provider of content to the nonprofit industry, I’m always on the hunt for cutting edge information and making new friends – both easy to come by at this fun and informative daylong event. There were four case studies followed by…
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