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The Board – Serving You Now! Part 2

by Donna Tschiffely I mentioned in my last blog (posted on May 20) that the board meets the third Thursday of every month.  In fact, the third Thursday of every month is a very busy day around DMAW – that is also the day we conduct our monthly luncheons.  This latest one was with Andy…

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DMAW May 2010 Monthly Luncheon

by Dawn Kresslein It is easy for direct marketers (and in my case sales representatives/new business developers) to get wrapped up in their usual approaches of reaching out to their target audience.  Often times, we repeatedly use the same strategies, without questioning the effectiveness of these strategies.  It is possible that our approaches are successful,…

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The Loss of an Icon

By Hilary Baar On May 19th, I attended Mike O’Hara’s funeral but truly it was billed (and did deliver) as a celebration of his life.  Although, I wasn’t a close friend of Mike’s, from the time I became a DMAW member almost 20 years ago, Mike was always an (or rather, the) icon.  He was…

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Upcoming Networking Luncheons

JUNE LUNCHEON Thursday, June 17 Ruth Goldway, Chairman, US Postal Regulatory Commission Topic: The History, Role and Challenge of the Commission and How It Impacts Our Industry Chairman Goldway will be discussing the PRC’s role in implementing the Postal Accountability and Enhancement Act against the backdrop of the increasing activity level surrounding postal issues.  The PRC is…

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The Board – Serving You Now!

by Donna Tschiffely Have you ever wondered how the word “board” came to be defined as “a committee having supervisory powers?”  Ok, here is a quick etymology lesson…Old English definition, board is a plank, flat surface (think table); the meaning then evolved to mean “food” – in this case the table upon which the food is…

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The age old debate….”what makes a package successful?

By Vickie Norman The age old debate….”what makes a package successful? it is the copy..it is the lists..copy…lists…copy..lists…”.  As we know it is the lists…that comes from a list manager/broker…. Wednesday, April 28th list managers, brokers, owners, data providers, mailers, and ANYONE who is involved in the list side of direct marketing will come together…

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FACE TIME. It Matters.

By Alan Rich Face-to-face meetings build trust and relationships; Education and training are more effective in a live setting; Live meetings actually save time and money; Live meetings result in a more effective exchange of ideas; Face-to-face meetings provide the human connection that powers business; Face-to-face meetings create jobs and powers the economy. Time is…

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The More Things Change, The More They Stay the Same – Looking at The DMAW through the prism of time

By Jinny Fleischman How often have we heard – The DMAW just isn’t the same organization? It has been a very long time since I first became active in The DMAW, and quite a while since I first started serving on the board. I remember my first board retreat when we had a consultant who…

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Guide to finding a job in the rough economy – NETWORK NETWORK NETWORK!

By Mike Thornsbury As I think back over my years as a member of DMAW (going on 10 years now), I can always point to one of the biggest values I have gotten from the membership, networking.   The strong network of colleagues I have made from DMAW, many of whom I call my very good…

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