Blogs
Innovative Formats and Integrated Campaigns – Back by Popular Demand and Here to Stay!
by Danielle Hart On April 24th, direct marketers joined together for the re-introduced DMAW Innovative Formats and Integrated Campaigns Forum. Eleven presenting companies introduced their inventive direct marketing ideas and techniques. In addition to the presenting companies, there were bonus sessions that included a jam-packed fold presentation by Trish Witkowski (Chief Folding Fanatic at the…
Innovation and Integration Take Center Stage at Next Week’s IFIC Forum
By Greg Albright, Co-Founder and CCO of Production Solutions Next week marks the return of one of the most sought-after and valuable direct marketing events in our industry. Formerly DMAW’s Innovative Formats and Inventive Techniques Forum (IFIT), the forum is back after a two-year hiatus as the Innovative Formats and Integrated Campaigns Forum (IFIC). I,…
The Hidden Benefits of Volunteering within the Direct Marketing Industry
By Greg Albright, CCO and Co-Founder, Production Solutions When DMAW Board Member and Social Committee Chair, Mikaela King approached me to write a guest blog post on volunteerism, I was honored to write on something so near and dear to me. A week before the 2012 Best of Direct reception, I was inspired by a…
DMAW Recap: Direct Marketing 101 Workshop
by Heather Bien Last week over 20 direct marketing professionals came together for Direct Marketing 101 Workshop (DM101). While backgrounds ranged from direct marketing agency professionals to nonprofit employees managing direct marketing within their own organization, most attendees came in with 1-3 years of direct marketing experience and were eager to hear from Washington area experts…
Drunk Donating: The Greatest Test of All
Just when you thought you’d heard it all in marketing, the DMAW Monthly Lunch and Learn series brings the discourse to a new level. Cathy Finney of The Wilderness Society and Heather Marsh of A.B. Data brought their combined more than 25 years of experience in direct marketing to a full room of DMAW members…
Maximizing Social Media ROI
In a world where SEO, or any form of online marketing for that matter is incomplete without social media support and social signals, understanding how to make the best use of social media has become extremely important. This means not only should you be aware of how to make social media strategies work, but also…
DMAW EdVent Recap: Post-Election Evening: Big Data = Big Dollars – How Did They Do It?
by Danielle Hart On Thursday, February 21st, both left and right side direct marketing experts convened to hear two of the biggest names in political fundraising speak about their success with raising over a billion dollars during the past election. The DMAW presented Mike Conlow, the Deputy Chief Technology Officer for the Obama for America…
2013 DMAW MAXI Award Competition
ANNOUNCING THE 2013 DMAW MAXI AWARD COMPETITION Marketing Award for eXcellence & Innovation sr Deadline for Entries – 6:00pm, Friday, March 15, 2013 Click ENTER to read about the Rules and Applications. Click JUDGE to learn about being a MAXI Judge. Media Sponsors WHY ENTER THE MAXI COMPETITION? Need a competitive edge in today’s tough…
2013 Digital Day Forum Presentations
To access the presentations from the 2013 Digital Day Forum, simply click on the session title below to begin downloading the presentation slides. If you have any questions, please contact Eerik Kreek at eerik@dmaw.org. Session/Activity Presenter Making Your Emails Mobile Friendly Dan Caro, Director, Online Marketing Operations, Whereoware Multichannel Strategies to Turn Online-Acquired Supporters into…