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Sip, Socialize, and Speed-Network with YDMAW

Being a young professional in direct marketing can prove challenging when you’re new to the industry. Everyone is seemingly already an expert and finding others in the same boat is daunting in a room full of strangers. This has always been a challenge, but that journey became even more difficult after the 2020 COVID outbreak when many companies went fully remote.  While it is important for us to safely start to mingle, build new relationships, and re-establish old connections, we are still finding ourselves in a position where that’s much easier said than done.

For everyone who has felt or continues to feel this way—you are not alone! YDMAW is taking these challenges head-on by creating a young professionals space where we can meet others our own age with diverse experiences and similar ambitions. [read more]

In December 2021, the DMAW community came together in person for the first time in almost two years to award the venerable Hall of Leaders Award, which this year went to Roger Hiyama, Executive Vice President, Solutions & Innovations of Wiland. 

To be recognized, the nominees for the Hall of Leaders award are voted on by previous winners and approved by the DMAW Board, making it truly a peer recognition award. There are four specific criteria for the Award: [read more]

PART II -  Using Premiums to Retain Donors

Ok, so you can get more donors at a nice investment using premiums.  You can even get economies of scale on production, lowering cost per piece because you can find more names to mail.  But now you have a lot of donors who aren’t committed, won’t renew, churn and burn – or so the critics say.  The numbers say something different.

Including premiums strategically in a house file or renewal schedule – starting with repeating your acquisition package at least once or twice a year to those donors – will also increase your response rates.  Improved response rates will increase retention rates.  [read more]

DMAW August Monthly Luncheon Recap

August 31, 2011

by Ryan Hutchinson Okay, look.  There’s no denying that we’re witnessing a seismic [seismic written pre-Virginia earthquake!], evolutionary step in how people and organizations communicate, thanks to social media. And here’s what I (re)learned at the DMAW August Monthly Luncheon: unless we want to find ourselves on the bottom of evolution’s shoe, we must (re)discover…

The 2011 MAXI Award Winners

August 16, 2011

Established in 1979, the MAXI Awards program recognizes and honors outstanding achievements in the field of direct marketing. The criteria for MAXIs illustrate the difference between a MAXI and other contests in that a campaign’s results will carry more weight than any of the other scored criteria. All entries are judged on the following six…

DMAW August 2011 Update

August 1, 2011

Last chance to register: COMPLIMENTARY WEBINAR WEBSITE/URL REMARKETING: LEARN HOW TO USE IT TO IMPROVE YOUR RESULTS Tuesday, August 2  |  12Noon – 1:00 PM Speaker:  Marty Donner, Chief Revenue Officer, eWay Direct Marty Donner will show you how to include remarketing as part of your online acquisition strategies – this could be the 4th quarter bump…

DMAW Webinar on Website/URL Remarketing

July 28, 2011

IS REMARKETING PART OF YOUR ONLINE STRATEGY – IF NOT, IT SHOULD BE! Tuesday, August 2  | 12NOON – 1:00PM Have you ever been to a website and noticed banner ads for product, service or another organization from a website you visited recently?  Or, have you received an email follow-up with tailored content based on a recent website visit?…

A Message from the DMAW President, Kristin McCurry

July 14, 2011

As the president of the DMAW, I know how it is when you get busy – time flies and you end up unintentionally missing out on some things.  I did not, though, want one of those “things” you missed out on to be an important DMAW Event… The DMAW MAXI Awards Ceremony & Reception Wednesday, July 20, 2011 ● 4:30 pm – 6:30 pm…

DMAW July 2011 Update

July 11, 2011

6th Annual Bridge to Integrated Marketing & Fundraising Conference July 20-22, 2011 Gaylord National Hotel & Conference Center National Harbor, MD (adjacent to Washington, DC) Gain the skills and tools you need to grow your organization or firm at the Bridge Conference! Early Bird Registration Deadline is Tuesday, July 5! Fantastic group rates are available! Great…

DMAW/EF Mentor for a Day Program: A Student Perspective

June 29, 2011

by Tevis Hannington During my Mentor for a Day visit to the National Geographic Society, I gained a better understanding of what’s next after graduation. And a side-benefit of the program was that I got a lead for a summer internship and subsequently hired as an intern for Nexus Direct. I hope that members reading this…

To Commingle or not to Commingle, that is the question?

June 16, 2011

By Elise Buck As a full service mailshop we are always looking for ways to help our clients save money in their direct mail campaigns. One of the best ways we have found is through their postage savings, especially when combined with direct entry point and network distribution center or sectional center facility (NDC/SCF) drop…

The Digital Town Hall: Tools, Principles and Best Practices

June 9, 2011

Are you looking to broaden your reach to your customers, constituents or members and give them another opportunity to interact with you in a live forum?  Are you considering conducting an online town hall meeting to accomplish this outreach? In fact, maybe you have already started to plan one – but are unsure of the pitfalls and…

Mentor for a Day Program: Testimonials

June 7, 2011

by Alan Rich The 2010 Spring semester for college students is complete, as well as our first 3 months of the Mentor for a Day program. As illustrated from the provided testimonials, both the students and businesses are thrilled with its success and the education gained. You, the DMAW member, have the opportunity to make…