How charity scandals sell newspapers AND garner votes for politicians?
As often seems to be the case with electoral politics, as a result of a scandal in Florida, there has been much press (which is now national) and proposed legislation that would add to the regulatory burden of charities and fundraisers. In a multimillion-dollar charity scam, employees of Allied Veterans of the World were accused…
Read MoreLearning From MAXI Excellence
By Stephen Godbout It’s MAXI Season and time to start looking at the winners, which can be as simple as a postcard … or just the right combination of message and integration … or an astounding 21,500,000 email campaign with a mere 0.14% unsubscribe rate. That’s what we learned last Thursday at DMAW’s “Case Studies…
Read More2014 DMAW Annual Kick-Off Event: Charity Watchdogs, Donor Perceptions and the Overhead Myth – A Panel Discussion on Thursday, January 30th at the National Press Club in Washington DC
By Elizabeth Salnoske and Amie Sharaf, Client Services Managers, Production Solutions The night began with a State of the Union and Introductions of the 2014 DMAW Board of Directors. Immediate Past President, Mike DeFlavia reiterated that our goal for 2014 is to remain valuable and relevant, while making connections (and hopefully achieving a ROI). The…
Read MoreIt’s MAXI Time Again!
by Jim Chmielewski With the beginning of the New Year upon us, it is “MAXI Time” once again. This is an exciting time of year where direct marketing agencies, non-profit organizations, digital and telemarketing firms, etc. can review the work they did over the past year and reward their most successful efforts by entering them…
Read MoreDMAW/EF Professor’s Institute 2014
What entices twenty-nine Marketing Professors from sixteen different Universities to brave ‘Polar Vortex 2014’? Why would anyone (especially well-educated professors) give up vacation time to convene for a two day conference… especially the week before classes begin, in temperatures well below the freezing mark? They’re crazy! You might guess. If so, you’re right. We are…
Read MoreDeadline Less than a Week Away — Innovative Formats and Integrated Campaigns: Call for Presenters
Event Information What: 2014 DMAW Innovative Formats and Integrated Campaigns (IFIC) Forum Where: Gannett/USA Today Building – 7950 Jones Branch Drive, McLean, VA 22102 Date: Wednesday, April 9, 2014 | Time: 9AM-3PM If selected as a presenter, how Much: $750.00 to present (includes two registrations) DMAW members begged us to bring back the ever-popular “DMAW Innovative…
Read MoreLunch & Learn – Unexpected Lessons: What We can Learn from our Fundraising Colleagues Worldwide
Download the November Lunch & Learn presentation by Jennie Thompson, Managing Director, Development, Planned Parenthood Federation of America. (Please note the embedded presentation videos are currently not available within the downloadable file. To view the videos, please view them separately online: Air Orchestra, BUND Tree Concert, and Pills that kill other people’s pain.) If you have…
Read MoreFreshly Mentored: One student’s success story in DMAW’s Mentor for a Day Program
written by Brittany Barkes Back in the spring of 2011, I was a generally confused junior at the University of Delaware who was sick and tired of hearing, “Well, what do you want to do with an English degree?” I can’t deny that I often felt insecure about my future when I was constantly bombarded…
Read MoreSpecial Offer to 8 Young Professionals to attend the 6th Annual Best of Direct Holiday Party and Awards Ceremony!
Thanks to Concord Litho, Donna Tschiffely, DMAW Executive Director, is pleased to be able to offer eight (8) young professionals sponsorship opportunities to attend the 6th Annual Best of Direct Holiday Party and Awards Ceremony! The Best of Direct Holiday Party and Awards Ceremony is hosted by the DMAW and DMAW-Educational Foundation and will be held: Tuesday,…
Read MoreMobile First Mentality and Testing will move your Organization Forward in Digital Marketing
by Danielle Hart At DMAW’s Digital Day, keynote Greg Kihlstom hit the nail on the head when he opened his presentation by describing how the world is growing more digital, mobile and segmented by niche markets. So what does that mean for the future of the Direct Marketing industry? Now more than ever, customers and…
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