Posts by Devin Cooper
Gratitude in Uncertain Times: 12 Tips to Show Donors They Matter
Gratitude in Uncertain Times: 12 Tips to Show Donors They Matter Gratitude in Uncertain Times: 12 Tips to Show Donors They Matter As we write this from our home offices in Maryland and Virginia, incredible staff at the nonprofits we care about are scrambling to figure out how to continue driving their missions through the…
Read MoreWhy Retention Matters
Why Retention Matters Why Retention Matters We can all agree that donor retention is important, but really how important? Presenters Marie Kosanovich and Courtney Lewis revealed at last week’s Lunch and Learn: Retention and Lapsed Strategies, that acquiring new donors, members, and customers has become extremely competitive due to a crowded marketplace. The abundance of…
Read MoreCrisis Communications for Nonprofits in the Digital Age
Crisis Communications for Nonprofits in the Digital Age If you’re like me you might have wondered why at the Annual Business Meeting of the Direct Marketing Association of Washington, our keynote speakers were speaking on crisis communications as opposed to, one might be forgiven for assuming, direct marketing. But, when you dig into the outcomes…
Read MoreA Deeper Dive into Donor Advised Fund Marketing
A Deeper Dive into Donor Advised Fund Marketing A Deeper Dive into Donor Advised Fund Marketing One of the biggest challenges we face as an industry is the consolidation of billions of philanthropic dollars into Donor Advised Funds. This has been heightened by the 2018 tax reform. For instance, have you ever used a deadline…
Read MoreYour Guide to a Clean Bill of Copy Health – Learnings from DMAW’s Copy Clinic
Your Guide to a Clean Bill of Copy Health – Learnings from DMAW’s Copy Clinic Your Guide to a Clean Bill of Copy Health – Learnings from DMAW’s Copy Clinic Fundraising copy is a tricky beast to master. Breaking through the clutter—we encounter 5,000 brand and ad messages a day!—is a necessary but arduous task…
Read MoreGetting Started with Text Messaging: Part II
Getting Started with Text Messaging: Part II Everyone seems to be talking about text messaging these days! With 95% of Americans owning a mobile phone, more of us are “meeting people where they are” by using mobile (SMS) as a vital component of an organization or campaign’s communications, fundraising, advocacy and field strategies. More…
Read More