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I think it was Dumbledore who once said, “Magic is best taught in the morning.” In truth, I’m not sure he said this. But morning was the perfect time for DMAW to host “Mid-level Magic”—taught by marketing masters Lisa Maska, CFRE and Jillian Leslie of Lautman Maska Neill & Company. Lisa and Jillian opened this…

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So often, the situation is the same: you’ve worked hard to acquire loyal, valuable donors. They receive a great series of appeals each year that use innovative strategies and best practices. Maybe you’ve incorporated some Planned Giving marketing and a monthly giving push into your thriving direct mail program. You might even have a robust…

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When direct marketers hear the words “Rapid Response,” I think it’s common practice for us all to be numb to the phrase.  After all, aren’t we rapidly responding to multiple things every day? And while this is true, it became clear when sitting at the DMAW Lunch and Learn about Rapid Response Fundraising and hearing…

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New to the industry or looking for a refresher on techniques and strategy, from the best in the field? Then you might want to reserve your spot now for the upcoming DM101 session on March 8th. Taught by industry leaders, this full-day seminar will provide foundational training and go over what makes a successful direct…

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You don’t have to be a political junkie to see that we are right in the middle of one of the loudest, most contentious election seasons we’ve seen in a long time. One has to wonder: how does this election impact our nonprofits? Are our donors being inundated with content? How do you break through…

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Raise your hand if you never planned on a career in direct mail. You, too? I knew I wasn’t alone. My initial foray into direct marketing happened the way it happens for many: by accident. I had set out on a quest to find the perfect job in book publishing, and while interviewing for entry-level…

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For more than 20 years, I’ve heard non-profits say, “Why can’t we do what (fill in the blank) does?” Inevitably, the comparison is between a large-scale nationally recognized non-profit and their own small but successful organization. So, I remind them that these large organizations have built and earned brand equity over a long period of…

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Download the November Lunch & Learn presentation by Jennie Thompson, Managing Director, Development, Planned Parenthood Federation of America. (Please note the embedded presentation videos are currently not available within the downloadable file. To view the videos, please view them separately online: Air Orchestra, BUND Tree Concert, and Pills that kill other people’s pain.) If you have…

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by Danielle Hart At DMAW’s Digital Day, keynote Greg Kihlstom hit the nail on the head when he opened his presentation by describing how the world is growing more digital, mobile and segmented by niche markets. So what does that mean for the future of the Direct Marketing industry? Now more than ever, customers and…

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During the DMAW luncheon on October 17th, we joined the world of “Listen Up Español!” Randall Anderson “delivered awesomeness” with tips and lessons on how to engage the Hispanic market. According to the Nielsen report, Hispanics account for $1.2 trillion dollars per year in buying power, we better start paying more attention to this fast…

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