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May is DMAW Membership Month!
May is DMAW Membership Month, and there’s never been a better time to join DMAW – or renew to your membership. Why? Because if you join or renew any time in May, you can enter to win a complimentary 2012 Bridge Conference Registration – a $750 value! As I hope you know, the Bridge Conference…
DMAW April 2012 Update
With the Easter Holiday, Spring Break and general all-around nice weather upon us, I know you are busy, so this is a to-the-point DMAW update that is full of educational programs! (I’m also trying out a new Update format – your feedback is welcomed!) There are two items that I do need your help with if…
Getting Your “Mobile Mojo” On
written by Allison King Jumping in a swimming pool with your iPhone in your pocket is one way to lose your mobile mojo – which is just what Kelly Flowers, principle of GrowthVine and DMAW’s March Lunch & Learn speaker, did on her recent vacation. She realized it right away, she said, and went on…
Call for Guest Bloggers
The DMAW is seeking individuals interested in guest blogging! What should you write about? Definitely something related to direct marketing or other popular/relevant marketing topics. Your post could be about best practices, tips and tricks, your view of a marketing related subject, professional insight (i.e. what I’ve learned), or event related (i.e. monthly luncheon recap),…
DMAW March 2012 Update
WHAT’S HOT – YOUR “MOBILE MOJO” IS! DMAW Monthly Lunch & Learn Thursday, March 15 | 12Noon – 2:00 PM SEIU Conference Center, Washington, DC (Seating is limited to 60 people.) Kelly Flowers, Principal, GrowthVine, LLC How to Get Your “Mobile Mojo” on Track! Is your organization suffering from a lack of mobile direction? Are…
Privacy…Respect It While Marketing to Your Target Audience
written by Kurt Seiber As a new member to the DMAW, I found the keynote address at the annual to be very relevant and eye-opening. Mark Rasch – Director of Cybersecurity and Privacy Consulting with CSC – gave an awesome presentation! Obviously privacy is always a concern. When you couple that with today’s advanced communications and…
Cybersecurity Need Not Be Boring
written by Jeff Fowler When I first opened my invitation to DMAW‘s 2012 annual meeting and noticed the title of the keynote presentation, “Your Privacy. . . Does It Really Exist?”, a word favored by my teenage son flashed through my mind: b o r i n g. Still, it had been some time since I had…
Cybersecurity Can be Neat and Creepy
written by Milton “Milt” Olekson Kudos to staff, board, committees, and sponsors of the recent DMAW Annual Meeting and Keynote Presentation. The reigns were passed from Kristin McCurry of MINDset Direct to Hilary Baar of The Lukens Company. Hilary did a great job of introducing and recognizing current and past board members and their contributions. It was…
The Online Brand Message…Should I Attend?
by David Plaut “Build it and they will come.” Well, maybe but will they keep coming? And who will come? Customers? … Probably. Competitors? …Definitely. I happened to come up with the right product at the right time about 20 years ago and come they did. I created software in 1990 to help students write papers…