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Sip, Socialize, and Speed-Network with YDMAW

Being a young professional in direct marketing can prove challenging when you’re new to the industry. Everyone is seemingly already an expert and finding others in the same boat is daunting in a room full of strangers. This has always been a challenge, but that journey became even more difficult after the 2020 COVID outbreak when many companies went fully remote.  While it is important for us to safely start to mingle, build new relationships, and re-establish old connections, we are still finding ourselves in a position where that’s much easier said than done.

For everyone who has felt or continues to feel this way—you are not alone! YDMAW is taking these challenges head-on by creating a young professionals space where we can meet others our own age with diverse experiences and similar ambitions. [read more]

In December 2021, the DMAW community came together in person for the first time in almost two years to award the venerable Hall of Leaders Award, which this year went to Roger Hiyama, Executive Vice President, Solutions & Innovations of Wiland. 

To be recognized, the nominees for the Hall of Leaders award are voted on by previous winners and approved by the DMAW Board, making it truly a peer recognition award. There are four specific criteria for the Award: [read more]

PART II -  Using Premiums to Retain Donors

Ok, so you can get more donors at a nice investment using premiums.  You can even get economies of scale on production, lowering cost per piece because you can find more names to mail.  But now you have a lot of donors who aren’t committed, won’t renew, churn and burn – or so the critics say.  The numbers say something different.

Including premiums strategically in a house file or renewal schedule – starting with repeating your acquisition package at least once or twice a year to those donors – will also increase your response rates.  Improved response rates will increase retention rates.  [read more]

DMAW June 2011 Update

June 6, 2011

DMAW June Monthly Luncheon Thursday, June 16 | 12 – 2PM |SEIU Conference Center |Washington, DC You’ve heard about digital town halls…even considered it for your own organization or company.  How do you begin to put one together?  What pitfalls do you need to avoid? Join us at the DMAW Monthly Lunch and let Barry Jackson, Senior Manager of…

Keynote Speakers at the 2011 Bridge Conference Confirmed

May 19, 2011

By Donna Tschiffely Whenever I plan to attend a conference, I always look to see: who are the keynote speakers? For me, while keynote speakers are the thought leaders, I feel they also bring energy and depth to a conference.  Often when I return to the office after a conference, the first thing I talk about…

Social Media Marketing Day

May 19, 2011

By Donna Tschiffely So, you’re pretty sure you understand the power – real and potential – of social media. You’ve spent hours on the computer monitoring Facebook and Twitter.  You’ve worked to stay abreast of the online buzz.  Of course you know how the get the social media job done, yet … …there are those nagging…

When Does it Make Sense to Use Digital Printing?

May 12, 2011

By Drew Wilson This is a frequent question from our direct response clients.  Through much research and hands-on job management, we have learned when the use of this technology is appropriate.  Here are some guidelines to follow as you think about using digital printing in your next direct marketing campaign: 1) Digital printing is excellent…

IMb. What’s UsPs?

May 6, 2011

By Michael DeFlavia The USPS again postponed implementation of the IMb that was (re)scheduled for May 2011. Postmaster General Patrick R. Donahoe says: “We heard concerns that we were moving too fast on discontinuing POSTNET coding, and we will continue to offer the automation prices for mail with POSTNET barcodes beyond May 2011.” Too fast?…

DMAW May 2011 Update

May 5, 2011

LIST BAZAAR! Wed., May 11 | 8AM – 2PM |Maggiano’s Little Italy |Washington, DC Less than a week away! If you are a list manager, list broker, data manager, this session is designed for you!  We’ve changed the way we do business and we are… Forging Ahead:  A Positive Future!   Gain new insight and…

The New Reality

April 28, 2011

by Candice Briddell As many of us experienced just a few years ago, periods of wealth and abundance are great.  But the new reality is that there is no longer an abundance of people with vast disposable income that can spread their wealth to a wide variety of charities and causes.  Instead, we are working…

DMAW April Monthly Luncheon Recap | Don’t let fear hold you back from this opportunity!

April 22, 2011

By: Gail Battle At the DMAW‘s April monthly luncheon, Ron Guberman, President at Media Reactions, Inc., gave a persuasive presentation on why DRTV should be a part of you marketing/fundraising strategy. Ron spoke to the fears that hold most organizations back from testing DRTV in their strategy.  The list included: Initial costs too high Threshold too…

Update on Mentor for a Day program

April 7, 2011

By Alan Rich The Mentor for a Day program has been in full swing since March 1. In just 2 months, 9 students have been placed with 7 DMAW member businesses.  Comments from the participating students have been glowing… “I had an amazing time. The best part was hearing from every employee what he or…

CNU DMA Announces its 9th Annual Career & Networking Reception

March 29, 2011

Newport News, VA—The Christopher Newport University (CNU) student Direct Marketing Association, advised by marketing professor Dr. Lisa Spiller, announces its 9th Annual Career & Networking Reception.  The event will be held at the university on Wednesday, March 30 from 12-2 p.m. in the David Student Union Ballroom.  The purpose of the event is to provide…