Blogs
Multi-Channel Donor Communication: An Essential Strategy for Nonprofit Marketers
Blogs As a marketer, would you like to see your organization’s revenue increased? If you answered “yes” then there’s a group of donors you can’t skip engaging- your multi-channel donors, who give both online and offline. Why? Research shows that in addition to greater lifetime value, their retention rates are higher. While offline donor retention…
Just because it couldn’t be done before doesn’t mean it can’t be done now
Blogs Problems of the past have a way of coming back to haunt those in the future. Thankfully, sometimes the future also brings about solutions that didn’t exist before. Several years ago, Doctors Without Borders/Médecins Sans Frontières (MSF) agreed to accept Fidelity Donor Advised Funds via EFT/Bank transfer rather than by check. This soon proved…
Are you ready to take a Sustainer-Forward approach?
Blogs First, I’d love to give a huge shout-out to the DMAW as an organization that has had a Sustainer-Forward approach for years. The DMAW has offered special sustainer tracks during the Bridge conference, sustainer pre-Bridge workshops, then Sustainer Day, Sustainer World and now Sustainer Week, coming up the week of September 27th. If you’re…
Need new, great fundraising ideas?
Blogs A recap of Really Great Fundraising Ideas – That I wasn’t part of creating! As fundraisers, we are constantly looking for new, impactful ways to boost program performance. We all want our programs to have the best chance at success, and that means testing new ideas. Through the Really Great Fundraising Ideas – That…
Mastering mid-level starts with meaningful relationships
Blogs It may be easy to brush aside your mid-level donor program to focus on the many other things on your plate. After all, mid-level donors only account for roughly 1% of your total donor file. But did you know, within that 1% is a gold mine of opportunity? For most nonprofits, mid-level donors account…
Donor Love, Loyalty, Brain: how to get donors hooked on your cause. Part II
Blogs In the first article we looked at how to affect better retention and loyalty we need to nudge or influence the memory of supporters through experiences focused on making the first steps human and authentic. According to Kahneman, our memory works on a peak-end form. We remember little: the beginning (as we discussed in…
Donor Love, Loyalty, Brain: how to get donors hooked to your cause – Part 1
Blogs Loyalty in general, in marketing and fundraising, has been a purely transactional behavior: how many times you come back to my shop or give again to my organization and for how long. Just recently, and based on new neuroscience evidence, we now understand that the loyalty we have naturally for in-groups (family, neighborhoods, nations,…
Delight Your Donors with Handcrafted Direct Mail
Blogs When visiting my local McDonald’s I noticed their Café drink menu and decided to order an espresso drink. Americano was my choice and upon placing my order I was met with a confused look from behind the counter. The cashier wasn’t sure they could make that, so I pointed it out on the menu…
Am I your partner or just the order taker?
Blogs Value, Trust, Partnership….these are the building blocks as a vendor. Direct mail production lead times have tightened up over the years. Current events of all kinds have affected the supply chain. Everyone is trying to do more with less. Now more than ever, it is imperative to be in close contact with your vendors.…
Why Designing Direct Mail for Fundraising is Different
Blogs When you think about graphic designers, you probably picture one of those “creative” types – colorful and slightly different. But, being a designer is more than just “being creative.” It’s really about problem solving. A graphic designer analyzes the situation, and makes decisions about the best way to present the information for maximum effect…