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Oyster Folds, Pixie Dust, and Lenticular Motion, Oh My! at the IFIT Forum

March 10, 2017

If you were in the audience of the 2017 DMAW Innovative Formats Integrated Techniques (IFIT) Forum on March 7th in lovely Arlington, VA, you know what I mean when I exclaim, “What a buffet of ideas!” The presentations kicked off promptly at 9:00 am with introductory remarks from the ‘time captains’ and brilliant co-chairs Shannon…

Brainstorming new ideas for your next marketing campaign?

February 23, 2017

Here’s a sure fire way to gain some competitive marketing intelligence: one word – IFIT. Because if you’re interested in learning what’s new, unique and working in digital, mobile, and direct mail – you need to get March 7th on your calendar – pronto. The DMAW Innovative Formats Inventive Techniques (IFIT) Seminar brings suppliers, manufacturers…

Direct Marketing 101: Mail is Not Dead

February 17, 2017

You are important. You matter. When push comes to shove, you’re the one that will make a difference. A bit over the top perhaps, but do you feel engaged right now? If so, the piece of advice I’m following from DMAW’s Direct Marketing 101 event has worked—use ‘you’ liberally and make your audience a part…

Image Optimization for SEO

February 13, 2017

Image courtesy of Stuart Miles at FreeDigitalPhotos.net Whether you write articles for your blog or have a small business website, it’s important that each page has some sort of image included. Images are a great way to introduce your message, make your blog post more memorable and even add color to your blog. One of…

A True Peaceful Transfer of Power

January 31, 2017

On January 24th the Direct Marketing Association of Washington (DMAW) held its annual meeting at the SEIU Conference Center. The first order of business was the peaceful transfer of power from the 2016 Board of Directors to the 2017 Board which includes 22 members. And of course, Past President Cheryl Keedy peacefully passing the gavel…

Direct Mail Copy for Skimmers, Swimmers and Divers

January 18, 2017

Direct response copywriting is a combination of art and science. There are thoughtful reasons behind the techniques, phrases and structure of the copy used in different media, as well as the way it’s formatted. It all begins with knowing that people consume information in different ways and that copy will be seen by very different…

Moving your CRM Database Without Losing Your Sanity or Your Job: Lessons from the Front Line

November 29, 2016

Image courtesy of patpitchaya at FreeDigitalPhotos.net By Pete Carter On November 17th I had the opportunity to moderate a panel discussion on the challenges surrounding a CRM database conversion. This sold-out Lunch & Learn was presented by the Direct Marketing Association of Washington (DMAW) and sponsored by EveryAction. Rose Simmons, the Director of Direct Marketing…

8 Years of Uncertainty is Enough

November 21, 2016

Image courtesy of Stuart Miles at FreeDigitalPhotos.net By Jordanna Sussman I recently attended DMAW’s Lunch & Learn “Industry Trends and Insights for the Nonprofit Sector”, presented by Carol Rhine, Principal Fundraising Analyst at Target Analytics. Here are my 4 Key Takeaways: The wealthy are driving charitable giving This was an overarching theme throughout Carol’s presentation:…

Mobile Index, Interactivity and Your Digital Assets

November 4, 2016

Interstitial Usage and Mobile Index An average of 1.2 billion people access the web from their mobile devices, according to Trinity Digital Marketing in 2013. Today, that number is growing while technology continues to advance. Many digital professionals are well aware of Google’s upcoming shift from the desktop to mobile-based search indexes. Google’s Mobile Usability…

Breaking Through the Noise of an Election

October 20, 2016

You don’t have to be a political junkie to see that we are right in the middle of one of the loudest, most contentious election seasons we’ve seen in a long time. One has to wonder: how does this election impact our nonprofits? Are our donors being inundated with content? How do you break through…

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