Posts Tagged ‘dmaw’
Building a Zipper to the Moon
I don’t know about you, but sometimes I find group brainstorming sessions a bit intimidating. I mean, the creative team is there. And they always have the best ideas, right? And yet, here I was, attending a session on brainstorming, led by two top-tier creatives, Prudence Bovee and Steve Fleshman. The tables were set for…
Read MoreBeyond the Event; Creative Approaches to Peer-to-Peer Fundraising
As you launch your fundraising campaigns this year, you may be missing out on some creative and effective new ways to use peer-to-peer tools and approaches beyond traditional events. Don’t get me wrong. Traditional run, walk, and ride events are highly effective. But, non-traditional peer-to-peer campaigns have an important place in fundraising, too. They’re typically…
Read MoreMerry, Merry or Quite Contrary?
Right before Christmas, President Trump signed the Tax Cuts and Jobs Act, into law. If you are a non-profit, you must be wondering how it will impact your fundraising—and what to do about it. Let’s break it down into five factors (for a more in-depth look, read the full article here. ​ 1. Uncertainty. The…
Read MoreMy direct mail fantasy, and other myths
I’ve found the perfect direct mail donor. Her name is Gladys, and she gives to everything I send her, 100% of the time. But I’m not sharing her with you guys. She’s mine. When Gladys gets a mailing from me, she does exactly what she’s supposed to do. When she sees my piece of…
Read More11 Commandments of Fundraising Design
I look in the mirror, and I start to think I LOOK as old as Moses, but that’s where the comparison seems to end. Though I do have close to 30 years in the industry, so I guess I have a few things I can share in the upcoming DMAW Lunch & Learn…
Read MoreLights, Camera, Action: Turning Views into Donations
Views and likes are everything nice, but do they really help drive donations and web traffic? According to See3 Communications CEO Michael Hoffman, those likes and views don’t mean much if they don’t turn into action—and that means you have to be reaching the right people. During the DMAW co-hosted webinar “How to Create an…
Read MoreYou Win Some, You Lose More. Don’t’ Let Your Donors Walk Away: Make Retention Your New Acquisition
Did you know that most nonprofits are not currently measuring donor retention on a monthly basis? Do you know why it matters? According to The 2017 Fundraising Effectiveness Project report in 2016, every $100 gained in gifts was offset by $95 in losses through gift attrition. Let that sink in; for every dollar amount you…
Read MoreFundraisers Face Significant Retention Decline
Retention matters. It is sometimes the greatest—but most profitable—challenge you may face as a fundraiser. And it’s getting harder. That’s why DMAW is hosting a Lunch & Learn to provide a Retention Roadmap—answering your top retention questions and putting you on a path to file growth. For the past 10 years, donor retention has been…
Read MoreData Strategy Forum Brings List Community Under One Roof
On May 9th, list professionals will be convening once again, but instead of heading to the List Bazaar, they are all coming down for the new and improved Data Strategy Forum. The name change reflects the changes in the industry. Certainly, for a long time now, we have been working with more than just mailing…
Read More2017 Data Strategy Forum (Formerly List Bazaar)
The annual gathering of list professionals started in the mid-1980s as a way to exchange and market mail list information. We didn’t have web sites, emails, Mail Chimp or any online capabilities to share our lists. Word of mouth…it was as simple as that! But, in recent years, we have been doing much more…
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